- Here's One Creative Who'd Be Lost Without The Ecosystem
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- Panelists Tell How Apps Can Make AND Lose Money
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
"We didn't have a paid subscription until a few years ago. ...
- With Push, Consider The Target, Tweak The Message
Show Daily: Videos, Staff Writers - Thursday, September 19, 2019
Three ways to test whether your push notification is worth it, bo ...
- Horse Feed Marketer Recounts Media Lessons Learned
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
"We're the official feed sponsor there. Horse feed is extremely technical a ...
- Land O'Lakes Highlights Women's Role In Farming
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Some of the videos the brand produced speak to differentiation. One ...
- Jack Link's Speaks To Authenticity's Role In Brand Image
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
As CMO Tom Dixon put it, "We had low household penetration a ...
- Hubble Contacts Even Sells Its Competitors' Brands
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Dan Rosen, Marketing Ad Creative Director, said the company did so ...
- Kraft Heinz On Communicating 1:1 With Your Customers
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Watson, VP and Head of Media Platforms & Marketing AI at Kra ...
- Pour Moi President On The Joy Of Home Shopping
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Ulli Haslacher, president of Pour Moi skin care, talks about her dire ...
- Pilgrim's Just Bare Chicken Is #1 On Amazon Fresh
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Pilgrim's Just Bare Chicken banks on being among the top results ...
- Organic Valley And The Road To True Brand Awareness
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Tripp Hughes, senior director of consumer strategy, Organic Valley, told our Bra ...
- Rust-Oleum Conquers Millennials' 'Fear Of Mucking Up'
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspi ...
- Amazon Experts Discuss The Wild Ride
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several Reasons
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
The new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
And, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Lifelock's Journey To A New Product Category
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
As LifeLock and Norton joined under the Symantec brand, it faced ...
- Move To 1:1 Marketing Pays Off For Haven Life
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
After several false starts, including a bit of spray and pray, Hav ...
- 3DayBlinds, Data & The Lincoln Memorial
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
There may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party Data
Show Daily: Videos, Staff Writers - Thursday, September 5, 2019
Nick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- McClatchy Exec's Road From Olympics To Mushroom Festival
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
"We have to become digital very quickly, and we have to ma ...
- Al Jazeera Readies All-format Video To Jump To Hot Platforms
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Al Jazeera's Andy Sullivan said platforms are telling them to diversify. "They' ...
- Success Of 'Hollywood Life' Has Tiger Woods To Thank
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Because search engines have tweaked their algorithms to bring legitimate news sourc ...
- Publishers Position, Package PMPs For Competition
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Jennifer Sun, Associate Director, Product, Programmatic Advertising for DotDash, explains her approa ...
- Newsy Bet Big On OTT And It Paid Off
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
The brand has seen a 383% growth in audience since 2016 ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Belo Media Group is trying to organize its digital assets: Distribion, MarketingF ...
- DraftKings Exposes Marketing Lies ... and Truths
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
The top effective channels are email -- which is the most impactfu ...
- GasBuddy Drives Home Personalization
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
GasBuddy's car profile infers tank size and present segment offers through personalizatio ...
- Brands Use Data To Find New Loyalists
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Where is my data? As this panel's moderator said, "You have comple ...
- It Hardly Gets More Personal Than Wedding Planning For The Knot
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Among the company's personalization methods are predictive analytics, data-driven, rules and logi ...