- Golf Game Is 'TaylorMade' For Data Geeks
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
TaylorMade's John Gonsalves said the really interesting part is the on-course dat ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
"AI will relentlessly pursue whatever metric you've set up for it, ...
- A Selfie Makes A Human Connection For Boxed
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
As any online marketer knows, there is fraud. That happens when ...
- Surprising Ways Teens Engage With Colleges
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
EAB's Doug Henderson pointed to the new slang word for growing ...
- Lenovo's Marion Price On How To Best Use Automated Email
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Marion Price, Email Marketing Manager, NA eCommerce at Lenovo, drew up ...
- 2 Guys Critique Email Design; At Least One Learns Something
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Eric Bandholz, the founder of Beardbrand, and Erik Teng, senior email marketi ...
- ESP, ERP, CDP, Oh My! Tech Stacks And How To Build Them
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Tech stacks are full of acronyms. Take Ryan Heft's. As email marketi ...
- With Loyalty Program In Place, Chipotle Is 'Almost A Startup'
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Chipotle finally has a loyalty program. "It's almost a startup mentality," sa ...
- Burger King Uses Vlogger, Prank To Break Through Noise
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Diego Suarez, Lead, US Media, Advertising and Communications, Burger King, showed ...
- Bareburger Finds Ways To Avoid Food Delivery Gouging
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
CMO Nabeel Alamgir says the brand does so by offering online orderi ...
- Auntie Anne's Looks To Pretzel Delivery For Growth
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Josh ...
- Why Can't Panera Find David Mihalek?
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
The SVP of Digital Strategy & Innovative Solutions at Universal McCann sa ...
- Hershey Counts On Retail Customers To Counter Amazonification
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Bevon Dormer, Amazon Media Strategy & Activation, The Hershey Company, shares h ...
- Influence Of Influencer? Which To Use When
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Establishing a successful influencer program requires deconstructing the very idea of ...
- 'Veggies Made Great' Adjusts To Authentic Measurement
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Andrew Reichgut, Executive Vice President and CMO, Veggies Made Great, addresses authentici ...
- Hubble Contacts Doubts Younger Consumers Want Voice
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Hubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The young ...
- Hershey Thinks Like A DTC, Acts Like A CPG
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Hershey has an audience strategy that is data- and customer-first. As Ashl ...
- Bag Balm Admits Store's Front Door 'Now In My Pocket'
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Reid Greenberg isn't a fan of omnichannel but, as he admits, "t ...
- Organic Valley Puts Fitbits On Cows In New Paid Media Mode
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- Freshly: Subscriptions Filter Our Noise, Offering A New Metric
Show Daily: Videos, Staff Writers - Wednesday, May 22, 2019
Meghan Taylor, vice president, brand & creative, says, "It's nice to fe ...
- Chobani Leans Into An Audience-first Strategy
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- LifeExtension Shares Journey To Personalization
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension, said that ma ...
- Hershey Finds First-party Data With Quality
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Ashlee Carlisle, Media Audience Strategy & Activation, Hershey, said that, in thinki ...
- Dell Shifts Focus Back To Valuable First-party CRM Data
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Dell is proud of using its first-party data because it keeps t ...
- EnergyBBDO Finds Clients Need To Be More Nimble
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
"How do we move from mass world, classic marketing through a funn ...
- Advance Auto Parts CMO Explores Left/Right Brain Thinking
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Yogi Jashnani told those gathered at MediaPost's Data & Programmatic Insider Summ ...
- Ally Financial KPIs Are Focused On 'True Outcomes'
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc., said his compa ...
- Homes.com Builds Successful Performance Marketing Programs
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
Grant Simmons, VP, Performance Marketing, Homes.com, didn't just give a keynote presentati ...
- Fifth Third Bank Dumps It All Into Paid Search
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- SAP Shares Adventures In Cross-Channeling
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...