- 'Will Trade My Info for Better Ads'
Data and Targeting Insider, Steve Smith - Friday, May 1, 2009
How willing are online users to trade personal information for a more-target ...
- Re-Tweeting The Show: OMG, We Killed WAP!
Mobile Insider, Steve Smith - Thursday, April 30, 2009
Post-OMMA Mobile, some housekeeping. First, we are trying to corral as ma ...
- Welcome to OMMA Mobile
Show Daily, Steve Smith - Tuesday, April 28, 2009
Welcome to OMMA Mobile. For those of you monitoring the show fr ...
- Change Is In The Air: Welcome To OMMA Mobile
Mobile Insider, Steve Smith - Tuesday, April 28, 2009
For those of you not in attendance at tomorrow's OMMA Mobile sh ...
- Among The Numerati: Tracking The Trackers
Data and Targeting Insider, Steve Smith - Friday, April 24, 2009
When I first heard of Business Week reporter Stephen Baker's book abo ...
- OMMA Mobile: Ask Them This for Me
Mobile Insider, Steve Smith - Thursday, April 23, 2009
My Italian grandmother was forever toiling in the kitchen while we h ...
- Mom Guilt, Mobilized
Mobile Insider, Steve Smith - Tuesday, April 21, 2009
"What are you getting Mom for Mother's Day?" "You guys are divorce ...
- Personalization: It's Not Easy Being Me
Data and Targeting Insider, Steve Smith - Friday, April 17, 2009
Personalization is one of the great un-kept promises of digital media. Fr ...
- Almost Mobile: WSJ's iPhone App
Mobile Insider, Steve Smith - Thursday, April 16, 2009
"Oh no, you didn't! Oh no, you didn't!" I shout at ...
- Crowd-Sourcing Ourselves
Mobile Insider, Steve Smith - Tuesday, April 14, 2009
With literally billions of pages in mobile social networking inventory and activi ...
- Listening To The Engine
Data and Targeting Insider, Steve Smith - Friday, April 10, 2009
When dynamic ad technology company Teracent started helping HP retarget users o ...
- DSi: Now You're Toying With Power
Mobile Insider, Steve Smith - Thursday, April 9, 2009
One of the true ironies of mobile media is that one ...
- Back To Kindle-Garten
Mobile Insider, Steve Smith - Tuesday, April 7, 2009
The Kindle 2 is a valuable glimpse into the future of mobilit ...
- You've Been De-Anonymized
Data and Targeting Insider, Steve Smith - Friday, April 3, 2009
In a new academic paper from two University of Texas scholars, comput ...
- Still Paying, Still Playing
Mobile Insider, Steve Smith - Thursday, April 2, 2009
With the launch of BlackBerry's new "App World" and more robust a ...
- Giving Voice To The Blog
Mobile Insider, Steve Smith - Tuesday, March 31, 2009
"Poor Jacob," my daughter pines as a long-haired, deeply sullen boy appea ...
- Talk As Behavior
Data and Targeting Insider, Steve Smith - Friday, March 27, 2009
As data miners drill deeper into the social media terrain for meaningf ...
- Making Brands Visible
Mobile Insider, Steve Smith - Thursday, March 26, 2009
On the second day of OMMA Global this Tuesday, we gathered so ...
- Don't Shoot The Triscuit
Mobile Insider, Steve Smith - Tuesday, March 24, 2009
In all of the enthusiasm I have heard from marketers about t ...
- Google Watches Its Language
Data and Targeting Insider, Steve Smith - Friday, March 20, 2009
Last week I dipped my toe into the emerging world of consum ...
- Defining A Third Screen
Mobile Insider, Steve Smith - Thursday, March 19, 2009
"You're buzzing," my partner tells my daughter as they sit on t ...
- The Needle Jerks
Mobile Insider, Steve Smith - Tuesday, March 17, 2009
Perhaps I am leaping into the hype monster a bit myself, b ...
- Coming into Focus: High Definition Turns Reality up to 11
Media Magazine, Steve Smith - Monday, March 2, 2009
Even though nobody seems to know exactly what "high-definition" actually means, Americ ...
- Is Opt-in The New Opt-Out?
Data and Targeting Insider, Steve Smith - Friday, March 13, 2009
Google's announcement this week of a new behaviorally targeted ad program a ...
- Cracking The Local (Short) Code
Mobile Insider, Steve Smith - Thursday, March 12, 2009
The power of broadcast, both radio and TV, to push people in ...
- Random Acts Of Ad Clicking
Mobile Insider, Steve Smith - Tuesday, March 10, 2009
It was a choice between watching digitally altered Chihuahuas or spending ...
- Post-Show Takeaway: Get Out Of The Black Box
Data and Targeting Insider, Steve Smith - Friday, March 6, 2009
At last week's well-attended, highly interactive OMMA Behavioral conference, I was stru ...
- Kindle IPhones It In
Mobile Insider, Steve Smith - Thursday, March 5, 2009
"I know that the title of this book is misleading, but there ...
- Ad-Supported Games Get Respect By Respecting Us
Mobile Insider, Steve Smith - Tuesday, March 3, 2009
Ad-supported mobile gaming always seemed to me a model whose gears we ...
- The Ways Of the Robot
Mobile Insider, Steve Smith - Thursday, February 26, 2009
am just about ready to toss the damn plastic guitar and t ...