- Stocking Stuffers: Browsing the Mobile Brands
Mobile Insider, Steve Smith - Thursday, December 18, 2008
"Why are you at the Mobile Wal-Mart site, Dad?" Back in t ...
- Texting By the Numbers
Mobile Insider, Steve Smith - Tuesday, December 16, 2008
Every marketing and media brand starts sniffing around the mobile field fir ...
- Privacy: On Doing No Harm
Data and Targeting Insider, Steve Smith - Friday, December 12, 2008
The launch of the AT&T-backed Future of Privacy Forum last month spark ...
- Playboy: The Mini-Micro Series
Mobile Insider, Steve Smith - Thursday, December 11, 2008
How fitting that in the same week Playboy Enterprises's longtime CEO Christ ...
- Toward A More Critical Mobility
Mobile Insider, Steve Smith - Tuesday, December 9, 2008
Every new medium needs persistent, informed critical perspectives on its product, a ...
- Show Them You Are Listening
Data and Targeting Insider, Steve Smith - Friday, December 5, 2008
Profile scraping and usage tracking is one technologically advanced way to levera ...
- That's (Lord Save Us!) 'Utilitainment'
Mobile Insider, Steve Smith - Thursday, December 4, 2008
My mobile agency contacts have been promising for months now that scor ...
- Scalable Cool
Mobile Insider, Steve Smith - Tuesday, December 2, 2008
Mobilizing the blogosphere seems like a no-brainer, except perhaps when you actual ...
- The Future Of The Future of Privacy Forum
Data and Targeting Insider, Steve Smith - Friday, November 28, 2008
Formed last week in Washington, D.C, the Future of Privacy Forum ...
- Black Friday Mobilized
Mobile Insider, Steve Smith - Friday, November 28, 2008
Correct me if I am wrong, which I am sure you wil ...
- Your Site On Android
Mobile Insider, Steve Smith - Tuesday, November 25, 2008
Now that HTC estimates it will sell through over 1 million Android-power ...
- The Value Of Privacy? Make An Offer
Data and Targeting Insider, Steve Smith - Friday, November 21, 2008
How much is my browsing history worth to me, anyway? Funny y ...
- Android Teases Me
Mobile Insider, Steve Smith - Thursday, November 20, 2008
If you want a glimpse of a wildly promising mobile future, gr ...
- Not Mobile Customers, But Mobile Audiences
Mobile Insider, Steve Smith - Wednesday, November 19, 2008
From the time I started this column several years ago, one ...
- Let Your Algorithms Do the Shopping
Data and Targeting Insider, Steve Smith - Friday, November 14, 2008
While much of behavioral targeting involves profiling usage patterns and content typ ...
- SMS Ads: Talk to Your Next Date
Mobile Insider, Steve Smith - Thursday, November 13, 2008
"Who are you calling?" my fiancée asks. "A dating service, I thin ...
- Street Sales: Merchandising iPhone Apps Without the Store
Mobile Insider, Steve Smith - Tuesday, November 11, 2008
At our "iPhoning It In" panel during the recent OMMA Mobile conferenc ...
- Targeting Out Of A Recession
Data and Targeting Insider, Steve Smith - Friday, November 7, 2008
Joe Apprendi has seen this movie before. The CEO of ad netwo ...
- Shallow And Sassy
Mobile Insider, Steve Smith - Thursday, November 6, 2008
I have been playing around lately with the limited number of consum ...
- Building The Better Bottle Opener
Mobile Insider, Steve Smith - Tuesday, November 4, 2008
A number of themes and issues from last week's OMMA Mobile sh ...
- In Search Of Mobile Targeting
Data and Targeting Insider, Steve Smith - Friday, October 31, 2008
The challenges of tracking, tagging and targeting mobile users is legendary. ...
- Measuring The Opportunities
Mobile Insider, Steve Smith - Thursday, October 30, 2008
As this column hits your mailbox, OMMA Mobile should be in fu ...
- Bejeweled Begone
Mobile Insider, Steve Smith - Tuesday, October 28, 2008
When I think about all the trouble mobile gaming has had getti ...
- I Know Just What You Would Like
Data and Targeting Insider, Steve Smith - Friday, October 24, 2008
Clothing sizes for women are notoriously, maddeningly arbitrary. Two years ago, myShape.c ...
- Wapped Upside My Head
Mobile Insider, Steve Smith - Thursday, October 23, 2008
According to a recent survey by Azuki systems, 52% of mobile use ...
- Who Are Your Soldiers?
Mobile Insider, Steve Smith - Tuesday, October 21, 2008
Viral marketing campaigns are notoriously unpredictable. Until you send an edgy pie ...
- Pumping Up Email IQ With Catalog RFM
Data and Targeting Insider, Steve Smith - Friday, October 17, 2008
In many ways, online behavioral targeting merely formalizes techniques that direct markete ...
- What's On Tonight?
Mobile Insider, Steve Smith - Thursday, October 16, 2008
This whirlwind tour of mobile video comes to an end for n ...
- Clip-Snackin' Good
Mobile Insider, Steve Smith - Tuesday, October 14, 2008
My ongoing tour of mobile video this week brings me to cl ...
- Revenue Science: On Standards, Those Verticals, and Independence
Data and Targeting Insider, Steve Smith - Friday, October 10, 2008
This week, the Behavioral Targeting Standards Consortium (BTSC), announced an Advisory Boa ...