- Why Does The ARF Still Need To Prove The Sky Is Blue?
MediaDailyNews, Steve Sternberg - Thursday, April 7, 2016
Too many studies just seem to be repackaging what we've seen ov ...
- Most Viewed, Binged TV Shows Are Not The Ones You Think
MediaDailyNews, Steve Sternberg - Thursday, February 25, 2016
Among adults 25-54, "The Big Bang Theory" on TBS is the mo ...
- Academy Awards Broadcast Needs To Be Fixed
MediaDailyNews, Steve Sternberg - Monday, February 29, 2016
Every year I watch the show. Every year I am bored f ...
- Roundup Of Year-End Research, Programming Questions
MediaDailyNews, Steve Sternberg - Monday, December 28, 2015
After promising for years that it was working on measuring VCR playbac ...
- Why Most New Broadcast Series Will Flop
MediaDailyNews, Steve Sternberg - Tuesday, September 22, 2015
What has the greatest impact on whether a new series gets th ...
- Pumped Trump Stumps Chumps
MediaDailyNews, Steve Sternberg - Thursday, September 17, 2015
News anchors are so used to talking to themselves, and not challengi ...
- The Donald Trumps Cable News
MediaDailyNews, Steve Sternberg - Wednesday, July 29, 2015
You can almost see cable news reporters starting to panic. They simp ...
- Why Nielsen Is Forced To Model Even Though It Is Bad Research
MediaDailyNews, Steve Sternberg - Tuesday, July 14, 2015
The problem with TV modeling is that it's not good research f ...
- Why Netflix Is The Best Thing Ever
MediaDailyNews, Steve Sternberg - Wednesday, June 24, 2015
The main reason Netflix continues to grow and thrive is that ...
- Evaluating The New Fall TV Series
MediaDailyNews, Steve Sternberg - Tuesday, June 9, 2015
After examining the fall schedules and watching most of the pilots, he ...
- Can 'Supergirl' Soar In A Male-Dominated Genre?
MediaDailyNews, Steve Sternberg - Thursday, May 28, 2015
The trailer for CBS' upcoming "Supergirl" reportedly got more than 10 milli ...
- Will All TV Median Ages Soon Be Over 50?
MediaDailyNews, Steve Sternberg - Thursday, April 30, 2015
In 2015, broadcast median ages continue to rise, with CBS at 5 ...
- Traditional Television Viewing Continues To Grow
MediaDailyNews, Steve Sternberg - Monday, April 20, 2015
When it comes to determining whether TV viewing is shifting, I mu ...
- A Young Media Person's Guide to Analyzing Pilots
MediaDailyNews, Steve Sternberg - Wednesday, April 15, 2015
Comedies should be funny because of the characters, not the plot. ...
- Cable Upfront: Are All Rating Points Equal?
MediaDailyNews, Steve Sternberg - Friday, April 3, 2015
In May, the broadcast networks will be unveiling their new programming a ...
- Lessons To Take Away From Success Of 'Empire'
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The success of Fox's new drama, "Empire," has rightfully attracted much prai ...
- 'Mad Men': Remembering The Good Old Days
MediaDailyNews, Steve Sternberg - Wednesday, March 25, 2015
The final seven episodes of Season 7 of "Mad Men" begin ...
- C3 Or C7: Does It Really Matter?
MediaDailyNews, Steve Sternberg - Wednesday, March 18, 2015
Often times, new and ostensibly improved research makes people think they a ...
- Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing
MediaDailyNews, Steve Sternberg - Monday, March 9, 2015
Attracting loyal viewers who watch your commercials. There's not much more ...
- How To Fix The Academy Awards Show
MediaDailyNews, Steve Sternberg - Wednesday, March 4, 2015
As I was watching this year's Academy Awards broadcast, I had ...
- Listen Up Networks and Marketers: I'm Not My Father
MediaDailyNews, Steve Sternberg - Tuesday, March 3, 2015
Most media and marketing executives, however, now see me as though I ...
- The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
TV Board, Steve Sternberg - Tuesday, April 10, 2012
Last year, when I was working as a consultant, I developed t ...
- What's The Buzz? (And Does It Really Matter?)
TV Board, Steve Sternberg - Wednesday, September 14, 2011
Does a high degree of pre-season buzz have any impact on wheth ...
- New Series Pilots: The Good, The Bad, And The Disappointing
TV Board, Steve Sternberg - Thursday, September 1, 2011
My friends and family think it's pretty cool that I get ...
- Why Most New Shows Will Flop
TV Board, Steve Sternberg - Thursday, August 11, 2011
On-air promos are still by far the most effective way for networ ...
- Listen Up, TV And Advertising Execs: I'm Not My Father
TV Board, Steve Sternberg - Thursday, July 28, 2011
In less than a month, I will turn 55. In the re ...
- The Commercial Value Index: All Rating Points Are Not Equal
TV Board, Steve Sternberg - Thursday, July 21, 2011
When I was on the media agency side of the business, a ...
- Netflix: Brilliant, But Overblown For Now
TV Board, Steve Sternberg - Thursday, June 16, 2011
I am an early adopter when it comes to anything TV ...
- Who Really Skips Ads Via DVRs?
TV Board, Steve Sternberg - Monday, June 6, 2011
I went to the movies recently with my wife, my 12-year-old so ...
- How To Analyze Cable During The Upfront
TV Board, Steve Sternberg - Friday, April 29, 2011
The upfront season is underway and the cable hype has begun. ...