- Assorted TV Everywhere Thoughts
TV Everywhere, Steve Sternberg - Wednesday, March 1, 2017
Riffs on the following headlines: The Oscars Telecast Still Needs Fixing; Broadca ...
- How To Fix The Academy Awards
TV Everywhere, Steve Sternberg - Wednesday, February 22, 2017
The Academy Awards air this Sunday. I've watched them every year sin ...
- Who Knows Where SVOD Is Going?
TV Everywhere, Steve Sternberg - Wednesday, February 15, 2017
My 17-year old son recently told me that many of his frien ...
- Live Viewing Still Matters
TV Everywhere, Steve Sternberg - Wednesday, February 8, 2017
Once upon a time, there was an ongoing industry debate about wheth ...
- Cable News Networks: Alternative Facts Are Your Fault
TV Everywhere, Steve Sternberg - Wednesday, February 1, 2017
Back in September, I wrote an article titled, "Cable News: The Tr ...
- TV Promos: Missing The Boat?
TV Everywhere, Steve Sternberg - Wednesday, January 25, 2017
As I've written on several previous occasions, not being able to promo ...
- Does Viewer Intensity Matter?
TV Everywhere, Steve Sternberg - Wednesday, January 18, 2017
Since the advent of DVRs, there has been virtually no research (ma ...
- Measuring The Global Village Was Once Easy -- But No Longer
TV Everywhere, Steve Sternberg - Thursday, January 12, 2017
In the 1960s, Marshall McLuhan dubbed the new electronic media world ...
- It's Your Media Generation That Defines You
TV Everywhere, Steve Sternberg - Wednesday, January 4, 2017
Generations are ordinarily thought of in 18-year increments. Baby Boomers, for exampl ...
- 10 Shows You Should Check Out
TV Everywhere, Steve Sternberg - Wednesday, December 21, 2016
The best TV show lists will invariably include one or two ...
- Pre-Season Buzz Everywhere -- Still With Little Impact On New Series Success
TV Everywhere, Steve Sternberg - Wednesday, December 14, 2016
For several years now, I've been issuing in-depth reports on the impa ...
- People Watch More TV Than Ever -- But Is It All Reported?
TV Everywhere, Steve Sternberg - Wednesday, December 7, 2016
I conducted a survey of my Facebook friends (a surprisingly diverse group ...
- How Accurate Are Those Ratings? It's Easy to Find Out
TV Everywhere, Steve Sternberg - Wednesday, November 30, 2016
I was one of the founding members of The Council for Resear ...
- Can Nielsen Really Measure My 17-Year-Old's Media Experiences?
TV Everywhere, Steve Sternberg - Tuesday, November 22, 2016
Watching my son's interaction with both media devices and content makes ...
- New Series Report Cards
TV Everywhere, Steve Sternberg - Wednesday, November 16, 2016
The prime-time TV season has been underway long enough to give ...
- It's Time To Scrap C3 And Bring Back Program Ratings
TV Everywhere, Steve Sternberg - Wednesday, November 9, 2016
C3 ratings for most network and prime-time programs are higher than the ...
- Why Netflix Is Still The Best Thing Ever
TV Everywhere, Steve Sternberg - Wednesday, November 2, 2016
Five years ago, I had just subscribed to NetfIix and wrote ...
- The Impact Of Binge-Watching
TV Everywhere, Steve Sternberg - Wednesday, October 26, 2016
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," a ...
- What Trump TV Will Mean For Advertisers
TV Everywhere, Steve Sternberg - Wednesday, October 19, 2016
I remember when the upstart Fox News Channel started to challenge C ...
- Listen Up, Marketers: I'm Not My Father
TV Everywhere, Steve Sternberg - Wednesday, October 12, 2016
A few years ago, I turned 55. After aging out of t ...
- TV Might Be Everywhere -- But Viewers Aren't
TV Everywhere, Steve Sternberg - Wednesday, October 5, 2016
Throughout the history of television measurement, there was a certain level ...
- Cable News: The True Unreality
TV Everywhere, Steve Sternberg - Wednesday, September 28, 2016
The other day I saw an interesting story on MSNBC saying th ...
- Fixing The Emmys
TV Everywhere, Steve Sternberg - Wednesday, September 21, 2016
This past Sunday's Emmy Awards broadcast was the lowest-rated ever. Before tha ...
- Cross-Promotion: Cable Does It, Why Can't Broadcast?
TV Everywhere, Steve Sternberg - Wednesday, September 14, 2016
I was watching the season finale of TNT's "The Last Ship," a ...
- Happy Birthday MAGNA!
Television News Daily, Steve Sternberg - Tuesday, September 6, 2016
Fifteen years ago this week, a new little division within Interpublic call ...
- The Best New Broadcast Pilots
Television News Daily, Steve Sternberg - Tuesday, June 14, 2016
I have now seen all the new fall and midseason broadcast netwo ...
- Most New Broadcast Series Will Flop - Here's Why
Television News Daily, Steve Sternberg - Wednesday, June 8, 2016
But as the broadcast networks tout themselves as the best advertising vehicl ...
- Why Declining Ratings Don't Matter (To The Networks)
Television News Daily, Steve Sternberg - Wednesday, June 1, 2016
If you ask any broadcast network executive whether they would rather lo ...
- New Research: ATMs Reach More People Than YouTube
Television News Daily, Steve Sternberg - Friday, May 20, 2016
If I watch one YouTube video for three minutes, and then spe ...
- A Young Media Person's Guide To Evaluating Pilots
Television News Daily, Steve Sternberg - Wednesday, May 18, 2016
Anyone who says they predicted "Friends," "Grey's Anatomy," "American Idol," "Scandal," "T ...