- How to Make The Oscars More Viewer-Friendly
Television News Daily, Steve Sternberg - Monday, February 12, 2018
Every year I look forward to watching the Academy Awards (which ai ...
- The Problem With Anonymous Sources
MediaDailyNews, Steve Sternberg - Monday, January 29, 2018
Anonymous sources are essential for a free press to effectively shine ...
- Netflix (And Original Content) Still Rules
Television News Daily, Steve Sternberg - Thursday, December 14, 2017
It's hard to realize that Netflix's first original scripted drama, "House ...
- Video Viewing Strong, But Traditional TV Losing Ground
Television News Daily, Steve Sternberg - Tuesday, December 5, 2017
I often give Nielsen a hard time about how it measures a ...
- 'This is Us,' 'The Good Doctor': Anatomy Of Broadcast Hits
Television News Daily, Steve Sternberg - Tuesday, November 14, 2017
Only three prime-time series currently rank in the top 10 among tot ...
- Reporting What People Say: Not Quite Fake News
Television News Daily, Steve Sternberg - Tuesday, November 7, 2017
Half the country doesn't believe anything they see on MSNBC, while t ...
- New Season Hits, Binge Viewing, Pre-Season Buzz
Television News Daily, Steve Sternberg - Tuesday, October 31, 2017
A month into the new TV season, here are a few tidbi ...
- Thor: What Is It Good For?
Television News Daily, Steve Sternberg - Monday, October 23, 2017
I'm tempted to say "Absolutely nothing." But that would be too snark ...
- Broadcast, Live Viewing Still Dominant, OTT Growing
Video Insider, Steve Sternberg - Tuesday, October 17, 2017
The video landscape is undergoing sea changes, and a lot of maj ...
- CBS All Access: Infuriating, But Smart
Video Insider, Steve Sternberg - Tuesday, October 10, 2017
My wife found it infuriating that CBS' new "Star Trek: Discovery" ...
- Notes On The New Season By A Heavy TV Viewer
Television News Daily, Steve Sternberg - Tuesday, October 3, 2017
My wife and I currently have 56 series queued up on o ...
- Netflix Still Earns High Marks
Video Insider, Steve Sternberg - Tuesday, September 26, 2017
One reason Netflix continues to grow and thrive, aside from spending ...
- Random Thoughts On The New TV Season
Television News Daily, Steve Sternberg - Tuesday, September 19, 2017
As I was watching the Emmy Awards, which aired on CBS, ...
- Does Pre-Season Buzz Really Help a New TV Series?
Television News Daily, Steve Sternberg - Monday, September 11, 2017
For cable and streaming services, yes. For broadcast series, not so muc ...
- Women Ruled The Best TV Shows This Summer
Television News Daily, Steve Sternberg - Wednesday, September 6, 2017
Once upon a time, summer was filled with network repeats. It ...
- Good News, Bad News For TV, Video And Advertisers
Television News Daily, Steve Sternberg - Monday, July 24, 2017
People still like watching video content on a television set, and tradition ...
- The Best Fall Season Pilots
Television News Daily, Steve Sternberg - Wednesday, June 28, 2017
In my 30 years of analyzing network pilots, I've seen many go ...
- Promotional Malpractice Will Cause Some New Shows To Fail
Television News Daily, Steve Sternberg - Thursday, June 22, 2017
Cable networks long ago realized the best way to grow their audien ...
- How Much Should Live Viewing Really Matter To Advertisers?
MediaDailyNews, Steve Sternberg - Monday, June 5, 2017
Not long ago, we were in a television world where the mo ...
- Yes, Virginia, The Upfront Presentations Are Still Important
Television News Daily, Steve Sternberg - Friday, May 19, 2017
The broadcast networks unveiled their fall television schedules to the industry ov ...
- Do We Still Need An Upfront?
TV Everywhere, Steve Sternberg - Wednesday, May 10, 2017
The broadcast networks are the driving force in maintaining the upfront, a ...
- Pre-Upfront: Things That Matter, Things That Don't
TV Everywhere, Steve Sternberg - Wednesday, May 3, 2017
Live viewing matters -- and so does cross-promotion. Pre-season buzz for ...
- Bill O'Reilly's Ratings: Not As Strong As You Might Think
TV Everywhere, Steve Sternberg - Wednesday, April 26, 2017
Recent headlines exclaiming "Cable News Ratings Soar," about how there were 72 ...
- Will NFL Ratings Rise Again?
TV Everywhere, Steve Sternberg - Wednesday, April 19, 2017
As the NFL draft approaches, I thought I'd add my own t ...
- Traditional TV Still Rules -- Even Among Millennials
TV Everywhere, Steve Sternberg - Wednesday, April 12, 2017
Nielsen just released its quarterly "Total Audience" report, which provides an overvi ...
- When You Live By The Headline, You Die By The Headline
TV Everywhere, Steve Sternberg - Wednesday, April 5, 2017
I've long complained about misleading headlines in stories about media and televisi ...
- Do I Really Watch That Much Netflix? Don't Ask
TV Everywhere, Steve Sternberg - Wednesday, March 29, 2017
Over the holidays, I was at my in-laws, and we started discussi ...
- On TV Everywhere, Kickass Women Rule
TV Everywhere, Steve Sternberg - Wednesday, March 22, 2017
Where to find the feistiest woman on the small screen. ...
- Who's Watching Those Commercials Anyway?
TV Everywhere, Steve Sternberg - Wednesday, March 15, 2017
I often see data that shows DVR usage is not that significa ...
- YouTube TV: Made For The New Media Generation
TV Everywhere, Steve Sternberg - Wednesday, March 8, 2017
YouTube TV seems most geared to the two most recent media generation ...