- MediaVest Encourages Clients To Embrace Community Strategies
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
Publicis Groupe's MediaVest has completed a major research project on social communiti ...
- TRA, WPP: No Resolution On Media Service Case
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
TRA and WPP's court-ordered mediation related to an ongoing lawsuit between t ...
- Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Despite current worries about the near-term economic outlook, a new study fr ...
- Trust But Verify: Marketers Doing More Agency Evaluations
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
According to a new report analyzing marketer-media agency business relationships, the frequen ...
- Bayer Puts U.S. Media Assignment In Review
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Bayer has kicked off a review of its U.S. media assignment, ju ...
- A-B Selects Three Finalists in Media Agency Search
Raw, Steve McClellan - Friday, September 30, 2011
Anheuser-Busch's Busch Media Group has narrowed the group of media agencies ...
- TRA Kantar Mediation Fails; It's Back To Court Over Patent Case
Raw, Steve McClellan - Friday, September 30, 2011
TRA and WPP's Court-ordered mediation related to an ongoing lawsuit between t ...
- Sex Toy Ads To Appear In UK, Planned For U.S.
MediaDailyNews, Steve McClellan - Wednesday, September 28, 2011
Sex toy ads are coming to prime time and daytime TV ...
- Bayer Reviews U.S. Media Duties
Raw, Steve McClellan - Thursday, September 29, 2011
Bayer has just kicked off a review of its U.S. media assignmen ...
- Starcom Taps Maxwell As New Research Director
MediaDailyNews, Steve McClellan - Tuesday, September 27, 2011
Starcom USA has appointed Chad Maxwell senior vice president research intelligence directo ...
- Fundamentals: Agencies, Clients Need To Intensify Customer Bonds
MediaDailyNews, Steve McClellan - Tuesday, September 27, 2011
Kim Kadlec recalled a phrase coined by Mark Twain that "etiquette requir ...
- Ad Spend: U.S. Slows, But UK Declines
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Nielsen is now scheduled to issue its full first-half U.S. ad-spending repo ...
- Smell The Coffee: OMD Wins $200M Sara Lee
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Sara Lee has appointed OMD to handle its estimated $200 million med ...
- TRA Loses Request To Bar Kantar From Using Media Tool
MediaDailyNews, Wayne Friedman, Steve McClellan - Monday, September 26, 2011
A New York federal judge has denied research company TRA's request f ...
- Lee Doyle Steps Down as North American CEO Of WPP's MEC
Raw, Steve McClellan - Tuesday, September 27, 2011
Lee Doyle has resigned as CEO of North America for WPP's ME ...
- Barclays Awards Maxus Global Media Duties, Ad Spend Estimated At $150M
MediaDailyNews, Steve McClellan - Friday, September 23, 2011
WPP's Maxus has been awarded international media planning and buying duties f ...
- MediaVest Cuts Staff 4%, Claims "Reorganization"
MediaDailyNews, Steve McClellan - Friday, September 23, 2011
Publicis Groupe's MediaVest laid off 30 staffers this week or 4% ...
- TRA Loses Bid For Injuction Against Kantar's RapidView Service
Raw, Steve McClellan - Monday, September 26, 2011
A New York federal judge has denied research company TRA's request f ...
- Interpublic's Roth: Disconnect Between The Market, Business
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Interpublic's CEO Michael Roth says his agency can hit previously issued forecas ...
- MDC CEO Upbeat About Ad Economy
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Despite the uncertainty surrounding the economy, Miles Nadal, CEO of ad holdi ...
- MediaCom Sings For Universal Music Group
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Universal Music Group has selected WPP's MediaCom for media planning and buyi ...
- MediaVest Trims Staff by 4%
Raw, Steve McClellan - Friday, September 23, 2011
Publicis Groupe's MediaVest laid off 30 staffers this week or 4% ...
- WPP's Maxus Wins Barclays Media Pitch
Raw, Steve McClellan - Friday, September 23, 2011
WPP's Maxus has been awarded media planning and buying duties for financi ...
- News Corp Nixes 'Simpson' Channel, Big Hopes For FX
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- Aegis CEO Forecasts Single-Digit Growth Through 2016
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said th ...
- Advertisers Remain Cautious, Stick To 2011 Budgets: WPP
MediaDailyNews, Steve McClellan - Wednesday, September 21, 2011
While advertisers are sticking to their 2011 budgets, for now, WPP C ...
- Deutsche Banks On MDC, Predicts 15% Growth
MediaDailyNews, Steve McClellan - Tuesday, September 20, 2011
Wall Street firm Deutsche Bank said it was raising its profit a ...
- TiVo Future Focuses On TV Software Packages
MediaDailyNews, Steve McClellan - Tuesday, September 20, 2011
For TiVo, the future will be less about DVRs and more abo ...
- News Corp's Carey: No Immediate Plans For Simpsons Channel
Raw, Steve McClellan - Wednesday, September 21, 2011
News Corp. COO Chase Carey said the company has "no immediate plan ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
