WPP's Maxus has been awarded media planning and buying duties for financial firm Barclays after a formal review, according to sources.
Estimated annual ad spending on the account is
approximately $65 million, per sources. The assignment covers multiple markets, including the UK and the U.S.
The Barclays award extends a win streak for Maxus that blossomed this summer with
two huge assignments, including the domestic NBC Universal TV and Universal Studios film accounts, and the S.C. Johnson media business.