- Kids, Comedy Delivers For Advertisers, Brands
MediaDailyNews, Steve McClellan - Thursday, December 29, 2011
It looks like the cuteness factor -- of kids -- worked we ...
- Replay: DCBT Charges TiVo With Patent Violations
MediaDailyNews, Steve McClellan - Wednesday, December 28, 2011
While TiVo has slapped a number of big media companies with pate ...
- SMG's Desmond Reportedly A Yahoo 'Dark Horse'
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Laura Desmond, the CEO of Publicis' Starcom MediaVest Group, and one ...
- Sports Sponsorships Predicted To Outpace Gate Revs
MediaDailyNews, Steve McClellan - Tuesday, December 27, 2011
Sports sponsorships, which took a financial hit during the recession as markete ...
- 4As: Costs Rose For Spots; Agency Markup Came Down
MediaDailyNews, Steve McClellan - Saturday, December 24, 2011
While year-to-year agency costs for commercial production remained close to flat th ...
- Election Year Tightens Ad Inventory, Demands Nimble Strategy
MediaDailyNews, Steve McClellan - Thursday, December 22, 2011
As if marketers didn't have enough to worry about in 2012, wi ...
- Correction: MediaCom Uses Bluefin
MediaDailyNews, Steve McClellan - Thursday, December 22, 2011
In a Wednesday, Dec. 21 story in Media Daily News titled "Starc ...
- Syrek To VP, Kinetic Social
Online Media Daily, Steve McClellan - Thursday, December 22, 2011
Kinetic Social has named Carree Syrek vice president of social media. ...
- WPP Ups Asian Holdings, Buys Stake In Chinese Agency
MediaDailyNews, Steve McClellan - Wednesday, December 21, 2011
WPP has gone on a holiday shopping spree acquiring or investing ...
- Starcom Monitors Social Chatter About TV Shows, Ads
MediaDailyNews, Steve McClellan - Tuesday, December 20, 2011
Starcom MediaVest Group has a signed a deal with analytics company Bluef ...
- GM Cuts Big Fuel, Social Media Consolidated With Creative
Online Media Daily, Steve McClellan - Tuesday, December 20, 2011
General Motors has made its first decision in its ongoing global med ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis Account
MediaDailyNews, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus global media accou ...
- Barclays: Lower Ad Growth For '12
MediaDailyNews, Steve McClellan - Friday, December 16, 2011
In a new report, Barclays Capital is calling 2012 a "low grow ...
- Horizon Media Places Client Ads On Legolas Exchange
Online Media Daily, Steve McClellan - Monday, December 19, 2011
After a year of testing and development, Legolas has formally launched i ...
- Suzanne Hart Memorial Set For Today in New York
Raw, Steve McClellan - Monday, December 19, 2011
There will be a memorial service for Suzanne Hart, the Y&R executi ...
- Starcom Wins Novartis Media Agency Review
Raw, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus media account ...
- Gear Shift: WPP Creates Agency For Ford's Lincoln
MediaDailyNews, Steve McClellan - Thursday, December 15, 2011
In a bid to reinvigorate the brand, WPP is creating a n ...
- Publicis' Levy: 2012 Will Be Tough, Agency Must Up Its Game
MediaDailyNews, Steve McClellan - Thursday, December 15, 2011
Publicis Groupe CEO Maurice Levy told company employees Thursday that 2011 h ...
- Y&R's New Business Director Killed In Building Accident
Marketing Daily, Steve McClellan - Thursday, December 15, 2011
Tragedy struck the Madison Avenue advertising community Wednesday, when an elevator malfunction ...
- Y&R's New Business Director Killed In Building Accident
MediaDailyNews, Steve McClellan - Wednesday, December 14, 2011
Tragedy struck the Madison Avenue advertising community Wednesday, when an elevator malfunction ...
- GroupM China: American Products Click With Young Chinese
Online Media Daily, Steve McClellan - Wednesday, December 14, 2011
The most buzzed-about brand by Chinese youths was Apple Computer. Of t ...
- Ford's Lincoln Model Will No Longer Be Handled By WPP's Team Detroit
Raw, Steve McClellan - Thursday, December 15, 2011
In a bid to re-invigorate the brand, WPP is creating a n ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Omnicom Names Adams CEO, DAS Group
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Omnicom has appointed Dale Adams as the new CEO of its Diversifi ...
- Elevator Accident At Y&R's New York Headquarters Kills One
Raw, Steve McClellan - Wednesday, December 14, 2011
An elevator accident at 285 Madison Ave, home to iconic ad agen ...
- GroupM's Norman: Agencies Play Key Role In Digital Age
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Rob Norman, the North American CEO of WPP's GroupM, is bullish ...
- Unilever Puts $6 Billion Global Media Assignment in Play
Raw, Steve McClellan - Tuesday, December 13, 2011
Package goods giant Unilever has put its $6 billion-plus global media agen ...
- Corry Exits Amphibian, Joins Unilever
MediaDailyNews, Steve McClellan - Friday, December 9, 2011
Amphibian, the Initiative unit that links digital extensions with clients' on-air campaign ...
- Site Specific: Novus Scores $10M Season Ad Deal
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Omnicom print and digital shop Novus has struck a deal with vid ...
- MediaCom Expected To Land $400M Bayer Biz
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...