- Initiative Security: Wins LifeLock Assignment
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Interpublic's Initiative has been awarded the media planning and buying assignment f ...
- Mackay Tapped As Optimedia Pres, Strategy
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Optimedia has promoted Keith Mackay to the new post of president ...
- Sorrell Cites U.S. Deficit As Critical Concern, Focuses On Foreign Markets
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
WPP CEO Martin Sorrell believes the U.S. deficit crisis -- expected ...
- MDC Plans To Double By 2017, Focusing On Agility, Technology
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Unlike many publicly traded companies, Toronto-based MDC Partners doesn't plan on ...
- Publicis Shops Win Sprint, Cox Accounts
MediaDailyNews, Steve McClellan - Wednesday, December 7, 2011
Both phone giant Sprint and cable company Cox Communications awarded business ...
- Bayer Poised To Consolidate Media Assignment With MediaCom
Raw, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Optimedia's MacKay Upped to President of Strategy
Raw, Steve McClellan - Thursday, December 8, 2011
Optimedia has promoted Keith Mackay to the new post of President ...
- CBS' Moonves Upbeat About TV In 2012
MediaDailyNews, Steve McClellan - Tuesday, December 6, 2011
Despite marketer concerns about the macroeconomic picture, CBS CEO Leslie Moonves to ...
- Publicis Calls Lang Exit 'Unfortunate,' Unveils Digital 'Transformation' Plan
Online Media Daily, Steve McClellan - Tuesday, December 6, 2011
Globally, Publicis Groupe's digital business now accounts for about 30% of t ...
- IPG's Magna Global Downgrades Ad Forecast
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
Interpublic Group's Magna Global lowered its 2012 worldwide ad revenue forecast tod ...
- IPG's Roth: Ad Spend Steady, Cuts Few
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO. said that clients are keeping cutbac ...
- Lord Replaces Lang At Razorfish, Adds To Digital Duties
Online Media Daily, Steve McClellan - Monday, December 5, 2011
Bob Lord, the global CEO of Publicis digital shop Razorfish, has ju ...
- WPP To Acquire Digital Video Advertising Firm Panache
Raw, Steve McClellan - Tuesday, December 6, 2011
WPP's digital marketing technology firm, 24/7 Real Media, has agreed to acqui ...
- Agency Forecasters Flex Their Quads, Say Effects Will Sustain 2012 Ad Growth
MediaDailyNews, Steve McClellan - Monday, December 5, 2011
U.S. politics, Summer Olympics and European Football Championship ad dollars will provi ...
- MediaCom Expands British Empire, Acquires Brilliant
MediaDailyNews, Steve McClellan - Friday, December 2, 2011
Consolidation within the UK media agency industry continued this week as W ...
- IPG's Roth: No Major Pullback's In U.S. Ad Spending
Raw, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO said his group has not se ...
- Revlon Consolidates It's Global Media Agency Assignment With MediaCom
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
Cosmetics giant Revlon is poised to consolidate its global media agency assignme ...
- MDC Partners Taps Bologna As Managing Director
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
As part of its ongoing effort to expand its corporate operating tea ...
- Holding Companies Alter Their Marketing Mix, Go On PR Buying Spree
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
Independent PR firms looking to cash out may want to knock ...
- Heineken Consolidates $350M Global Media In Shop Shootout
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken International is conducting a consolidation review of i ...
- Publicis Execs Get First Consideration As Levy's Successor
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Paris-based agency holding company Publicis Groupe will begin the search for ...
- SMG Revamps LiquidThread And West Coast Ops
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Starcom MediaVest Group is restructuring both its LiquidThread content unit and i ...
- Correction: BBDO Not In Lincoln Financial Pitch
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
In the story "Gyro 'In 'Charge' Of Lincoln Financial Campaign" published ...
- WPP Adds Glover Park To D.C. Empire
MediaDailyNews, Steve McClellan - Tuesday, November 29, 2011
WPP has agreed to acquire the Washington D.C.-based Glover Park Group, t ...
- Mindshare And SMG Vying For $350 Million Heineken Account
Raw, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken is conducting a consolidation review of its estimat ...
- WPP's Sorrell Slams World Leaders Over Debt Crisis
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
WPP CEO Martin Sorrell says the current debt crisis in Europe ...
- Gyro 'In 'Charge' Of Lincoln Financial Campaign
MediaDailyNews, Steve McClellan - Monday, November 28, 2011
Lincoln Financial ads are getting a makeover from the client's new ...
- WPP Acquires The Glover Park Group
Raw, Steve McClellan - Tuesday, November 29, 2011
WPP has acquired the Washington D.C.-based Glover Park Group, the holding compa ...
- Digital Reshapes China, Aids Booming Ad Economy
Online Media Daily, Steve McClellan - Sunday, November 27, 2011
The digital media revolution is reshaping Chinese society to help make ...
- Aegis: Posterscope Fraud Investigated Since 2009
MediaDailyNews, Steve McClellan - Wednesday, November 23, 2011
While the accounting scandal at Aegis Group's Posterscope USA is being report ...