Optimedia has promoted Keith Mackay to the new post of President of Strategy, the Publicis Groupe media shop confirmed late Thursday.
Mackay will relocate from Seattle to the agency’s
New York headquarters where he will report directly to Optimedia President Dave Ehlers. Most recently McKay served as executive vice president and managing director for Optimedia’s Seattle and
San Francisco offices.
Mackay will manage Optimedia’s strategy and planning practice. Among other duties MacKay will manage the agency’s proprietary OPEN planning
process, used by clients including T-Mobile and Nintendo. Additionally, he will oversee the global rollout of several other proprietary strategic planning tools.
The agency said that
under McKay’s leadership the Seattle and San Francisco offices increased billings by 40% over the last five years.
Commenting on McKay’s new role, Ehlers stated that,
“Keith shares my vision of providing clients with outstanding communications planning and developing staff in this fast-paced media landscape.”
Prior to joining Optimedia
Mackay has held positions at Wieden & Kennedy, EvansGroup and WONGDOODY.