- Chinese Digital Revolution Impacts Media Choice, Brand Engagement
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
China is a huge, lucrative media marketplace. A new study by Starc ...
- Group M's Gotlieb Muses On Future: Media Management Greatest Challenge
MediaDailyNews, Steve McClellan - Thursday, October 13, 2011
In the world of big media companies one thing is certain, sa ...
- MEC Names Kaplowitz North American CEO
MediaDailyNews, Steve McClellan - Thursday, October 13, 2011
MEC, the WPP media shop, has promoted Marla Kaplowitz to North Americ ...
- GroupM Research: Make Bigger Bets On Organic Search
Online Media Daily, Steve McClellan - Thursday, October 13, 2011
A new report from GroupM Search and sibling company Kantar Media Compe ...
- Aegis Completes Synovate Sale, Earmarks Money For Acquisitions
MediaDailyNews, Steve McClellan - Wednesday, October 12, 2011
Aegis Group has signed off on the sale of its research a ...
- PHD Media Imagines The 'Always On' Marketing State
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Some experts estimate that by 2016, half of the TV sets ...
- Novartis Narrows Media Review To 2
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Drug giant Novartis has narrowed the contenders in its ongoing global med ...
- VivaKi's CMR365 Focuses on Social, Mobile Customer Marketing
MediaDailyNews, Steve McClellan - Tuesday, October 11, 2011
Publicis Groupe's VivaKi is creating a new agency focused on social a ...
- Havas Wins $60M Mexican Tourism Media Account
MediaDailyNews, David Goetzl, Steve McClellan - Monday, October 10, 2011
The Mexican Tourism Board has selected Havas' MPG to handle its glob ...
- Lifetime, JWT Join Forces To Create 'Five'
MediaDailyNews, Steve McClellan - Monday, October 10, 2011
As part of its Breast Cancer Awareness Month programming efforts, Lifetime ...
- Real-Time Data Requires Real-Time Marketing Action
MediaDailyNews, Steve McClellan - Friday, October 7, 2011
New systems let businesses can slice and dice data in an infini ...
- Cheese It: OMD Wins Groupe Bel
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
French dairy company Groupe Bel has selected Omnicom's OMD to handle t ...
- ZenithOptimedia Ups Ascher To Managing Director, N.A.
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the sho ...
- MDC's Nadal: Ad Business Solid
MediaDailyNews, Steve McClellan - Thursday, October 6, 2011
Unemployment levels are high and gross domestic product growth is a tep ...
- Digital Challenges Encourage Agencies, Media To Transform Industry
MediaDailyNews, Steve McClellan - Wednesday, October 5, 2011
Whether it's seen as disruptive, fun or both, the constant deployment ...
- C3 Accreditation: The Big Story Nielsen Never Told
MediaDailyNews, Steve McClellan - Wednesday, October 5, 2011
The lag time between accreditation and its full disclosure raises many questio ...
- OMD Wins Most of $200 million Global Bel Account
Raw, Steve McClellan - Thursday, October 6, 2011
French dairy company Groupe Bel has selected Omnicom's OMD to handle t ...
- Two Promoted In Zenith Optimedia Reorganization
Raw, Steve McClellan - Thursday, October 6, 2011
Publicis Groupe's ZenithOptimedia has promoted two of its own to fill t ...
- Economic Blues: Ad Spend Slows Worldwide In Q2
MediaDailyNews, Steve McClellan - Tuesday, October 4, 2011
Advertising expenditures around the world slowed in the second quarter to 5. ...
- Tech Savvy Crucial To Advertisers, Clients
MediaDailyNews, Steve McClellan - Tuesday, October 4, 2011
Keeping up with technology is an ad industry obsession, given the pa ...
- With Social Media Virgin Air Is Johnny On The Spot
Raw, Steve McClellan - Wednesday, October 5, 2011
Over the past couple of weeks I've heard two anecdotes basically relat ...
- New Take On McLuhan's Famous Theory
Raw, Steve McClellan - Wednesday, October 5, 2011
With communications transcending from analog to multiple digital platforms, where consumers ha ...
- Aegis' Morris: Media Change Is Accelerating, Ad Industry Is Racing To Keep Up
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
Fasten your seatbelts -- there's a lot more change to come ...
- ZenithOptimedia: U.S. Ad Spend Slightly Up, Global Forecast Cut
MediaDailyNews, Steve McClellan - Monday, October 3, 2011
ZO now predicts that 2011 ad spending will be up 2.2% ...
- WPP Buys Stake In Russian Digital Agency
Raw, Steve McClellan - Tuesday, October 4, 2011
WPP ad shop Ogilvy & Mather has agreed to acquire a majori ...
- MediaVest Encourages Clients To Embrace Community Strategies
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
Publicis Groupe's MediaVest has completed a major research project on social communiti ...
- TRA, WPP: No Resolution On Media Service Case
MediaDailyNews, Steve McClellan - Friday, September 30, 2011
TRA and WPP's court-ordered mediation related to an ongoing lawsuit between t ...
- Nielsen: Q2 Global Ad Spending Growth Down
Raw, Steve McClellan - Monday, October 3, 2011
Growth in ad expenditures around the world slowed in the second quart ...
- Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Despite current worries about the near-term economic outlook, a new study fr ...
- Trust But Verify: Marketers Doing More Agency Evaluations
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
According to a new report analyzing marketer-media agency business relationships, the frequen ...