- Ogilvy Appoints New ECD For Unilever Account
MAD, Steve McClellan - Wednesday, December 11, 2013
Ogilvy & Mather has appointed Andre Laurentino as global executive creative direct ...
- Sorrell: Next Year Will Be Better
MAD, Steve McClellan - Monday, December 9, 2013
But the WPP CEO is "troubled" by the "exceptionally cautious" client approa ...
- GroupM Gets Social, Buys Vocanic
MAD, Steve McClellan - Tuesday, December 10, 2013
The acquisition is another example of WPP's strategy of acquiring lots ...
- Crowther Returns To Carat To Lead GM Business
MAD, Steve McClellan - Tuesday, December 10, 2013
Carat has hired Alex Crowther to run the shop's global $3 billi ...
- GroupM Downgrades 2014 Spending Forecast
MAD, Steve McClellan - Sunday, December 8, 2013
Spending in the U.S. will get a little bump from Olympic Advertiser ...
- ZO: Mobile Will Drive Near-Term Ad Spend Growth
MAD, Steve McClellan - Sunday, December 8, 2013
The agency also identified a handful of "youthful" markets where spending wi ...
- Outdoor Agencies Billups, Strategic Outdoor Shop Merge
MAD, Steve McClellan - Monday, December 9, 2013
The combined operation will have about 80 staffers in 13 markets. Billu ...
- Year of Mobile In China
MAD, Steve McClellan - Friday, December 6, 2013
Technology and financial firms lead the list of most valuable brands ...
- Isobar Expands To New Zealand
MAD, Steve McClellan - Thursday, December 5, 2013
Digital shop Isobar, part of Dentsu's Aegis Media Network, is expanding ...
- HP Selects Optimedia For Search Duties
MAD, Steve McClellan - Wednesday, December 4, 2013
Tech giant HP has awarded its search business to Optimedia, according ...
- Consumers Are Becoming Fed Up With Technology And Change
MAD, Steve McClellan - Thursday, December 5, 2013
JWTIntelligence's new trend report forecasts a major consumer backlash in 2014. Priva ...
- Let The Games Begin: Mindshare, K-C Launch CES Competition
MAD, Steve McClellan - Wednesday, December 4, 2013
It's the latest move by the companies to nurture start-ups in t ...
- SMG, Acxiom Forge AOS Alliance
MAD, Steve McClellan - Wednesday, December 4, 2013
Starcom MediaVest Group and data and analytics firm Acxiom have created ...
- Mindshare Bulks Up In Chicago And LA
MAD, Steve McClellan - Monday, December 2, 2013
David Adelman has been appointed the new head of the Chicago offic ...
- ANA Study Highlights Perils Of Extended Payment Terms
MAD, Steve McClellan - Tuesday, December 3, 2013
The Association of National Advertisers has urged marketers to carefully consider extendi ...
- Court Tosses Infringement Claims In Kantar-TRA Suit
MAD, Steve McClellan - Monday, December 2, 2013
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP ...
- Succession Time At Mullen: Leikikh Named CEO
MAD, Steve McClellan - Monday, December 2, 2013
Alex Leikikh has been named CEO of the IPG agency, succeeding J ...
- Agency Exec Engler Joins Edelman
MAD, Steve McClellan - Monday, December 2, 2013
Glenn Engler has been named global chief of staff and director ...