- IPG Race Case Scheduled For June Trial
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
A U.S. District Court Judge in New York ruled that a failure-to-promo ...
- ESPN Deportes Unveils New App, Soccer Shows
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
Hispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
- BBH Taps Lafferty As NA CEO
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
Publicis Groupe's Bartle Bogle Hegarty has appointed Patrick Lafferty to the ro ...
- Roth To SVP, MARC
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
Nancy Roth has joined Pittsburgh-based MARC USA as senior vice president, med ...
- ESPN Ramps Up Football, Soccer Coverage, Pushes Sports Cross-Platform
MediaDailyNews, Steve McClellan - Tuesday, May 14, 2013
For sports fans, it's about live content across all screens. And ES ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- Hill Holliday Ups Kaplan To CEO
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
Karen Kaplan, president of Interpublic Group's Boston-based Hill Holliday, has been promot ...
- WPP's Sorrell Favors Revising C3 System, Taking Media Risks
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Departing from the stand his company has taken on the issue, W ...
- Univision Positions Net As One-Stop Shopping To Reach Hispanics, Unveils 30 New Shows
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Univision unveiled 30 new shows today in advance of its formal upfro ...
- Choice Hotels, Yelp Book Marketing Campaign
Online Media Daily, Steve McClellan - Friday, May 10, 2013
Local business directory and review site Yelp and Choice Hotels have kick ...
- Kaplan To CEO At Hill Holliday
Raw, Steve McClellan - Monday, May 13, 2013
Karen Kaplan, president of Interpublic Group's Boston-based Hill Holliday has been promot ...
- Mindshare Sweeps Up Dyson Account
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
WPP's Mindshare has won media duties for Dyson, the British technology compa ...
- Doremus Names Chung Director, Communications Planning
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
Yin Chung has been named director, communications planning at Doremus, the busine ...
- Engagement: 'Dead' Walks Off With Top TV Ranking
MediaDailyNews, Steve McClellan - Thursday, May 9, 2013
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen rating ...
- WPP Profits Reward Sorrell: Best-Paid CEO In Advertising
MediaDailyNews, Steve McClellan - Wednesday, May 8, 2013
WPP had record revenue and profits in 2012 and company CEO Mart ...
- MEC Launches Digital Attribution Platform, Marketers Gain Consumer Data
Online Media Daily, Steve McClellan - Wednesday, May 8, 2013
After an 18-month development process, MEC has launched a digital attribution platfo ...
- UM Custom Content Uses AMP To Prove Brand Effectiveness
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
After months of working on the effort, UM's Custom Content division h ...
- Adland Chiefs Earn Major Dollars, Nadal Drops From No. 1 Spot
MediaDailyNews, Steve McClellan - Tuesday, April 30, 2013
In 2011, Miles Nadal, founding CEO of MDC Partners, was the highest-pa ...
- 360i's Cool Win: Ben & Jerry's Digital Account
Online Media Daily, Steve McClellan - Tuesday, April 30, 2013
Ice cream marketer Ben & Jerry's, acquired by Unilever a few yea ...
- Clean Shave: Grey Wins Gillette's Global Ad Business
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
WPP ad shop Grey has been awarded lead global creative advertising responsibiliti ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- WPP Revs Rise 4%, New Biz Nets $1.5B
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
WPP reported revenues for the first quarter of more than $3.9 billio ...
- Pitch King: Omnicom Tops RECMA Media Performance Rankings
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
Omnicom's OMD is top-ranked in RECMA's just-issued "Compitches 2012" report, which assess ...
- Forecasters Downgrade 2013 Ad Outlook: Remain Bullish On Future, Especially For Digital, TV
MediaDailyNews, Joe Mandese, Steve McClellan - Monday, April 29, 2013
Just as planning -- and some buying -- begins in earnest f ...
- ZO Revises Downward Its 2013 Global Ad Growth Forecast
Raw, Steve McClellan - Monday, April 29, 2013
ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditur ...
- Slight Uptick Projected For 2013 U.S. Advertising
MediaDailyNews, Steve McClellan - Friday, April 26, 2013
U.S. advertising is projected to grow 1.2% for 2013, with total med ...
- MDC Partners Upbeat About Business, Records 13.6% Rev Gain
MediaDailyNews, Steve McClellan - Thursday, April 25, 2013
MDC Partners reported a 13.6% gain in revenue for the first quart ...
- Mobile Soars, But Future Appears Multiscreen
Online Media Daily, Steve McClellan - Thursday, April 25, 2013
It's a mobile, social and visual media world, and marketers better ada ...
- Big Fuel Taps FitzGerald As Head Of Network Services
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
Big Fuel, an agency within Publicis Groupe's Starcom MediaVest Group, has appoint ...
- VW Utilizes DirecTV's Addressable Ad Platform
MediaDailyNews, Steve McClellan - Wednesday, April 24, 2013
For the first time, Volkswagen of America is testing the addressable advertisi ...