- Brands With 'Cultural Vibrancy,' Like Google At No. 1, Grab Public Excitement
MediaDailyNews, Steve McClellan - Friday, March 22, 2013
Technology brands are making the most powerful connections with consumers. The "cultur ...
- Correction: Mars Sued Y&R, Not JWT
MediaDailyNews, Steve McClellan - Thursday, March 21, 2013
A Media Daily News story posted March 20, Mars Charges JWT Wi ...
- Havas 2012 Revs Rise 8%, NY Office To Consolidate
MediaDailyNews, Steve McClellan - Thursday, March 21, 2013
Havas reported Thursday that its net profit for 2012 climbed 5% ...
- Miracle-Gro Plants Single Campaign Across Scripps Networks
MediaDailyNews, Steve McClellan - Thursday, March 21, 2013
Scotts Miracle-Gro has just kicked off a major branded content and advertisi ...
- Mars Charges Y&R With Contract Breach
MediaDailyNews, Steve McClellan - Wednesday, March 20, 2013
What started out as a promising shopper marketing joint venture between ...
- Turner Inks Exclusive Ad/Marketing Deal WIth MillerCoors
MediaDailyNews, Wayne Friedman, Steve McClellan - Wednesday, March 20, 2013
MillerCoors brands will appear in many TBS and TNT series. Writers f ...
- Havas Reports 2012 Profit And Margin Gains
Raw, Steve McClellan - Thursday, March 21, 2013
Havas reported Thursday that its net profit for 2012 climbed 5% ...
- Marc Taps Crawford As Director, Interactive Strategy
MediaDailyNews, Steve McClellan - Tuesday, March 19, 2013
Pittsburgh-based ad shop Marc USA has hired TJ Crawford as director, interacti ...
- Initiative Names Meranus Chief Growth Officer
MediaDailyNews, Steve McClellan - Tuesday, March 19, 2013
Leah Nosnik Meranus has been named Chief Growth Officer for Initiative U.S ...
- Carl's Jr., Hardee's Launch Bourbon-Spiced Ad Campaign
MediaDailyNews, Steve McClellan - Tuesday, March 19, 2013
CKE Restaurant chains Carl's Jr. and Hardee's are launching a tangy n ...
- DigitasLBi Names Weisman North American CEO
Online Media Daily, Steve McClellan - Tuesday, March 19, 2013
It didn't take long for Luke Taylor, the new global CEO ...
- WPP Invests In SFX To Expand Content Capabilities
MediaDailyNews, Steve McClellan - Monday, March 18, 2013
With content becoming more important in the marketing strategies of advertisers, agen ...
- Sony, Kimmel Strike Content Integration Deal
MediaDailyNews, Steve McClellan - Tuesday, March 19, 2013
ABC's Jimmy Kimmel Live has struck a new one-year deal with So ...
- Zenith Wins Kohl's Media Account
MediaDailyNews, Steve McClellan - Friday, March 15, 2013
Department Store chain Kohl's has selected Publicis Groupe's Zenith to handle med ...
- Bissell Debuts New Campaign, 'Deeper Clean' Tagline
MediaDailyNews, Steve McClellan - Friday, March 15, 2013
Bissell Homecare has launched a new TV and digital ad campaign a ...
- Publicis Acquires Digital Marketer Convonix
Online Media Daily, Steve McClellan - Friday, March 15, 2013
Publicis Groupe has acquired Mumbai, India-based digital marketing firm Convonix. It's t ...
- 'Rising Stars': Clients Want New Ideas, Agencies Must Change
MediaDailyNews, Steve McClellan - Thursday, March 14, 2013
The final session of the 4As conference Wednesday was devoted to ...
- Chevrolet Drives Away From 2 Shops Handling Creative Assignment
MediaDailyNews, Steve McClellan - Thursday, March 14, 2013
GM's deal with two ad shops, Interpublic Group's McCann-Erickson and Omnicom's Good ...
- Kohl's Picks ZO For Media Duties
Raw, Steve McClellan - Friday, March 15, 2013
Department Store chain Kohl's has selected Publicis Groupe's ZenithOptimedia to handle med ...
- Invidi Strikes Comcast Deal To Extend Addressable TV To 60 Million
MediaDailyNews, Steve McClellan - Wednesday, March 13, 2013
NEW ORLEANS -- Addressable TV company Invidi has just struck a de ...
- Kids To Marketers: We Want Tech Gadgets, Not Toys
MediaDailyNews, Steve McClellan - Wednesday, March 13, 2013
NEW ORLEANS -- Two-thirds of children between the ages of 7 a ...
- Adland Chiefs Wrestle With Recruitment, Client Relations
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- Adland's senior media executives took center stage at t ...
- Execs Tell Advertisers: TV Offers Choice, Reach, But TV Everywhere Is A Bust
MediaDailyNews, Steve McClellan - Tuesday, March 12, 2013
NEW ORLEANS -- As ratings at some TV networks continue to fal ...
- P&G's Pritchard To Brands: Join The Conversation
MediaDailyNews, Steve McClellan - Monday, March 11, 2013
NEW ORLEANS -- Is the dizzying array of new media overshadowing t ...
- Ad Industry Needs Ego Boost
MediaDailyNews, Steve McClellan - Monday, March 11, 2013
NEW ORLEANS -- Chris Weil, 4As Chairman, believes the ad industry apparent ...
- VivaKi's Tobaccowala Bugs 4As Attendees, Likens Agencies To 'Roaches'
MediaDailyNews, Steve McClellan - Monday, March 11, 2013
NEW ORLEANS -- Rishad Tobaccowala, Chief Strategy and Innovation Officer at Public ...
- Correction: VML Employee Total Is 1,100
MediaDailyNews, Steve McClellan - Friday, March 8, 2013
A Media Daily News story posted March 7 titled "Y&R Names Antho ...
- Wunderman Revamps Specialist Agencies Into 4 New Units
MediaDailyNews, Steve McClellan - Friday, March 8, 2013
Wunderman is reorganizing its nearly 24 specialist agencies into four new operati ...
- Kantar Taps Ingleton As CEO, TNS
MediaDailyNews, Steve McClellan - Friday, March 8, 2013
WPP's Kantar has hired Richard Ingleton to the post of CEO ...
- At Campbell's Innovation Is Mmm Mmm Good
Raw, Steve McClellan - Monday, March 11, 2013
Campbell's CEO Denise Morrison is a company insider who was elevated ...