- GroupM Multicultural Debuts, Del Fa To Lead Unit
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
GroupM has created a new unit designed to help beef up t ...
- WPP's Sorrell Tops Richest In UK Marketing Sector
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
WPP CEO Martin Sorrell is reportedly the richest person in the UK ...
- De Cecco Taps Block & DeCorso As AOR In U.S.
MediaDailyNews, Steve McClellan - Tuesday, April 9, 2013
Pasta maker De Cecco has selected Block & DeCorso as its agen ...
- Havas Launches Digital Agency Socialistic China
Online Media Daily, Steve McClellan - Tuesday, April 9, 2013
Havas is launching a new digital agency in China and has hir ...
- MediaCom Banner Debuts, Targets Tech Clients
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
WPP agency Banner Corp., a specialist in technology marketing and part ...
- GroupM Wins Nestle's U.S. Media Account
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
Nestle's has awarded U.S. media planning and buying duties -- both tradition ...
- Ex-McCann Exec Becomes Getty Images CFO
MediaDailyNews, Steve McClellan - Monday, April 8, 2013
Tara Comonte, former chief financial officer at Interpublic's McCann Worldgroup, has join ...
- Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Public ...
- TV Engagement Heightened By Social Media Interaction
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Interacting with social media while watching TV drives a 9% increase ...
- Adams To Chairman, Omnicom's DAS Division
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
Dale Adams, president and CEO of Omnicom Group's DAS division, has add ...
- WPP's Mindshare Retains Global Media, Buying, Planning For HSBC
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
WPP's Mindshare has retained global media buying and planning duties for banki ...
- McCann Worldgroup Buys India's End To End Marketing
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
McCann Worldgroup has acquired Indian database and direct marketing firm End ...
- Bitterman: Mobile The Channel To Watch For Huge Digital Video Growth
Show Daily, Steve McClellan - Friday, April 5, 2013
The most important channel for continuing growth of digital video will ...
- Buyers to NewFront Sellers: 'Wow Me'
Show Daily, Steve McClellan - Friday, April 5, 2013
Apparently last year's Video "NewFronts" failed to do just that, according ...
- Air New Zealand Gives Focus Group High-Altitude 'Premier'
MediaDailyNews, Steve McClellan - Wednesday, April 3, 2013
Air New Zealand is taking its focus-group approach to new heights. ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...
- MediaCom Beyond Borders Debuts, Riddell Heads
MediaDailyNews, Steve McClellan - Tuesday, April 2, 2013
MediaCom Worldwide has formed a new unit dedicated to international advertisers bas ...
- USPS Mails McCann Erickson AOR Creative Win
MediaDailyNews, Steve McClellan - Tuesday, April 2, 2013
Interpublic Group's McCann Erickson has been selected as the U.S. Postal Service ...
- Havas Taps Vin Farrell As Global CCO
MediaDailyNews, Steve McClellan - Monday, April 1, 2013
Havas Worldwide has tapped Vin Farrell as global chief content officer, ...
- WPP's VML Names Wade CMO, Focuses On Global Brand Expansion
Online Media Daily, Steve McClellan - Monday, April 1, 2013
Beth Wade has been promoted to chief marketing officer at WPP digit ...
- Kao USA Selects Publicis Shops For Media, Creative Duties
MediaDailyNews, Steve McClellan - Thursday, March 28, 2013
Personal-care products company Kao USA has selected Spark SMG and sibling agen ...
- Omnicom: Harrison Ends Run As Chairman, Remains DAS Adviser
MediaDailyNews, Steve McClellan - Thursday, March 28, 2013
After a 21-year run with the company Thomas L. Harrison is steppi ...
- Global Media Shift: Online Tops Offline Usage
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
For consumers of media worldwide, online usage now exceeds offline media consumptio ...
- Chief Creative Officer, JWT India Resigns Amid Ford Controversy
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
Young creatives at JWT India may have been responsible for creating t ...
- Nationwide's Media Business In Review
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
Columbus, Ohio-based Nationwide insurance company has put its media agency assignment in ...
- Dentsu's Aegis Buy Is Official, Chinese Remove Barrier
MediaDailyNews, Steve McClellan - Tuesday, March 26, 2013
The Dentsu acquisition of Aegis is a done deal, Dentsu confirmed Tuesda ...
- JWT Axes Staffers Over Controversial Online Ford Ads
MediaDailyNews, Steve McClellan - Tuesday, March 26, 2013
JWT confirmed Tuesday that it was meting out some harsh discipline ...
- Dentsu Expected To Close On Aegis Group Buy
MediaDailyNews, Steve McClellan - Monday, March 25, 2013
Two weeks ago, Dentsu said its acquisition of London-based Aegis Group wou ...
- WPP, Ford Apologize For Controversial Ads
MediaDailyNews, Steve McClellan - Monday, March 25, 2013
WPP and client Ford have apologized for a series of controversial onli ...
- Richards Group Entangled In Sony, Bridgestone Lawsuit
MediaDailyNews, Steve McClellan - Friday, March 22, 2013
Ad shop The Richards Group has been dragged into an ongoing cou ...