• by Steve McClellan , Staff Writer @mp_mcclellan, April 5, 2013

The most important channel for continuing growth of digital video will be mobile, declared Digitas’ Jordan Bitterman at the MediaPost Video Insider Summit Friday.

And a trend he’ll be looking at closely is how the big content distributors like HBO and Netflix “revisit” the licensing deals they cut to bulk up their own mobile apps. Already, he said, “we’re seeing a lot of video going there.”

Bitterman also quoted an e-Marketer projection that digital video advertising will grow to be a $9.1 billion business by 2017. The industry needs to do a lot of work in the standardization area in order to get there, he said.