- Black Rock Ups Ownership In WPP
MediaDailyNews, Steve McClellan - Monday, February 11, 2013
With WPP's stock on an upswing, investment firm Black Rock has increas ...
- Smartphone, Tablet Stats Climb Worldwide
Online Media Daily, Steve McClellan - Monday, February 11, 2013
The U.S. is ranked 12th in the world by adoption of n ...
- Omnicom Hits 4% Organic Growth Target For 2012
Raw, Steve McClellan - Tuesday, February 12, 2013
Omnicom Group reported fourth quarter revenue of nearly $4 billion, up 2. ...
- ExactTarget's Lacy: Embrace The Data
Raw, Steve McClellan - Tuesday, February 12, 2013
If headlines were accurate, lots of channels (Twitter), job functions (CMOs) a ...
- MediaCom Wins Fonterra Account, Estimated $150 Million Ad Spend
MediaDailyNews, Steve McClellan - Friday, February 8, 2013
WPP's MediaCom has been awarded media planning and buying duties for dai ...
- Dentsu Registers Rev Gains, Full-Year Outlook Pegged At 2.5%
MediaDailyNews, Steve McClellan - Friday, February 8, 2013
Characterizing the results as "slightly below expectations," Dentsu, the Tokyo-based agency holdi ...
- Super Bowl Spots Score Big Repeat Views Online
MediaDailyNews, Steve McClellan - Friday, February 8, 2013
Nearly one-third of viewers to the Super Bowl were so taken wi ...
- ZO: Smartphone Penetration Rises 27% Annually
Raw, Steve McClellan - Monday, February 11, 2013
Smartphone penetration across the world's top 19 digital markets will double ...
- GSK Reevaluates Media Agency Roster
MediaDailyNews, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is re-evaluating its media agency roster, which could le ...
- IPG Mediabrands CEO, Consultant Push Pay-For-Performance Model
MediaDailyNews, Steve McClellan - Thursday, February 7, 2013
Agency search consultant Avi Dan says it's time to jettison the fee-bas ...
- Correction: DIgital Ad Spend Spot TV Numbers
Online Media Daily, Steve McClellan - Thursday, February 7, 2013
In a Feb. 6 Online Media Daily story titled "Digital Ad Spe ...
- Mindshare: Super Bowl Spots Garnered Big Repeat Viewing Online
Raw, Steve McClellan - Friday, February 8, 2013
Nearly one-third of viewers to the Super Bowl were so taken wi ...
- LG Tunes In For Review, Mindshare Will Defend
MediaDailyNews, Steve McClellan - Wednesday, February 6, 2013
Consumer Electronics giant LG is conducting a media agency review, according ...
- Peanut Butter & Co Kicks Off 'Taste' Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 6, 2013
New York-based Peanut Butter & Co has just launched its first large-sca ...
- GSK Reevaluates Media Agency Roster
Raw, Steve McClellan - Thursday, February 7, 2013
Pharmaceutical giant GlaxoSmithKline is reevaluating its media agency roster, which could le ...
- LG Confirms Media Review
Raw, Steve McClellan - Thursday, February 7, 2013
South Korea-based consumer electronics giant LG confirmed today earlier reports that ...
- Shakeup At Mediabrands: Mears, Personette To Head Initiative, UM
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
The Interpublic Group of Companies today implemented a major management reshuffling with ...
- Spark Taps Paez As Director, Multicultural
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
Chicago-based media shop Spark has hired Stephen Paez to the position ...
- Digital Ad Spend May Surpass Trad Media In Near Future
Online Media Daily, Steve McClellan - Tuesday, February 5, 2013
A new survey of ad agencies indicates that digital media may eclip ...
- Omnicom Wants Court To Toss Harassment Suit
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Omnicom and its marketing technology agency Code Worldwide have asked a N ...
- Life Tracking Hopes To Enhance Media, Marketing Metrics
MediaDailyNews, Steve McClellan - Monday, February 4, 2013
Havas Media has issued a new report about what it calls o ...
- Huge Management Shakeup At Mediabrands And Its Top Agencies
Raw, Steve McClellan - Tuesday, February 5, 2013
Interpublic Group of Companies has implemented a major management shakeup of i ...
- OMD Tops In Agency Competitiveness Report
MediaDailyNews, Steve McClellan - Friday, February 1, 2013
Omnicom's global media agency network OMD came out on top in analy ...
- WPP's BMW Campaign Accused Of Trademark Infringement
MediaDailyNews, Steve McClellan - Friday, February 1, 2013
WPP's Grey Global Group has been slapped with a trademark infringement lawsu ...
- Draftfcb Shifts Media Ops To Mediabrands, Enhances Client Services
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
Interpublic Group's Draftfcb is undergoing a major reorganization, with its media operati ...
- BBDO Sweeps Awards Cross-Platform
MediaDailyNews, Steve McClellan - Thursday, January 31, 2013
BBDO was the most awarded creative agency network in the world ...
- DDB Hires Tussing To Oversee Reebok
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
DDB Worldwide has hired agency veteran Chris Tussing to oversee the shop ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- Costs For TV Spots Rocket 7%
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Production costs for TV ads jumped sharply in 2011 after being near ...
- Starcom Hires Brandow As SVP, Digital
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Publicis Groupe media shop Starcom USA has appointed Mitch Brandow senior vi ...