BBDO was the most awarded creative agency network in the world in 2012, according to the Gunn Report, which
tracks industry award competitions such as the Cannes Lions and numerous other global, regional and national contests.
It is the seventh year in a row that BBDO, a unit of Omnicom, has taken the top spot in the annual compilation. In addition to being the most awarded agency network overall, it also took top honors in the digital category for the first time. It was ranked No. 1 in the film category too.
Andrew Robertson, president/CEO, BBDO Worldwide, stated: “Great work works great. It makes money for our clients. I am especially proud of our performance in digital.”
Sister agency DDB was the second-most-awarded agency network overall, while WPP’s Ogilvy & Mather came in third. Rounding out the top five were Publicis Groupe’s Leo Burnett and WPP’s Young & Rubicam.
A commercial for French pay TV channel Canal+ called “The Bear” was the most awarded TV spot of the year, per Gunn. It was created by BETC Paris, a unit of Havas.
The second-most-awarded spot was an ad for Argentinian electronics and telecom giant BGH Silent Air called “Dad’s In Briefs” from Del Campo Nazca Saatchi & Saatchi.
A spot for Doritos Dips from AMV BBDO London took third place. A spot for food chain Chipotle from Creative Artists Agency Los Angeles was fourth. Placing fifth was a spot for the John Lewis department store chain from Adam & Eve DDB London.
Gunn will issue a separate report for most-awarded media agencies and related work.