- SMG, PulsePoint Group Strike Accord
MAD, Steve McClellan - Tuesday, November 5, 2013
Research firm PulsePoint Group is launching a new social strategy framework a ...
- McGuire, Chesler Join MDC Partners
MAD, Steve McClellan - Tuesday, November 5, 2013
The holding company has hired Dennis McGuire to oversee treasury activities whi ...
- Swift Named Top NA Investment Exec At OMG
MAD, Steve McClellan - Monday, November 4, 2013
It's a promotion for John Swift and a new role at Omnic ...
- Sheehy Overseeing Global Expansion Of New SMG Consultancy
MAD, Steve McClellan - Monday, November 4, 2013
Clients are still figuring out what the marketing integration process is, sa ...
- Maxus Wins $220 Million L'Oreal Assignment
MAD, Steve McClellan - Thursday, October 31, 2013
WPP's Maxus has won L'Oreal's media planning and buying account in t ...
- POG Merger Clears U.S. Regulatory Hurdle
MAD, Steve McClellan - Friday, November 1, 2013
The Omnicom-Publicis merger has passed a major regulatory hurdle -- the compani ...
- Grey's Myhren Elevated To Worldwide CCO
MAD, Steve McClellan - Wednesday, October 30, 2013
Tor Myhren, creator of the "E*Trade Baby," has been named worldwide chi ...
- Startups: Bring More Than Code To The Marketing Table
MAD, Steve McClellan - Thursday, October 31, 2013
At a Y&R "boot camp" in New York this week, entrepreneurs a ...
- UM Incubator Hatches Pixlee
MAD, Steve McClellan - Wednesday, October 30, 2013
The new platform, which just received $1.5 million in seed funding, curat ...
- VML Absorbs Studiocom
MAD, Steve McClellan - Wednesday, October 30, 2013
The latest in a series of expansion moves this year, it ad ...
- MDC Drives Q3 Growth With Big New Business Haul
MAD, Steve McClellan - Tuesday, October 29, 2013
CEO Nadal tells analysts that the company saw a "tremendous amount" ...
- Dentsu's mcgarrybowen, Carat Win Fujitsu
MAD, Steve McClellan - Tuesday, October 29, 2013
It's the second time in recent months that mcgarrybowen and Carat ha ...
- More Than Zero: SMG Creates New Consultancy Zero Dot
MAD, Steve McClellan - Monday, October 28, 2013
Starcom MediaVest Group has launched a new unit called Zero Dot, ...
- Bjorkman Joins Wunderman As Global CCO
MAD, Steve McClellan - Monday, October 28, 2013
After a decade at Digitas, Lincoln Bjorkman is joining Wunderman, where ...
- Most Marketers Maintaining Or Increasing Budgets, Report Finds
MAD, Steve McClellan - Thursday, October 24, 2013
Nearly 90% of marketers surveyed by Forbes and gyro say they a ...
- Sorrell: POG Will Have To Merge Agency Brands
MAD, Steve McClellan - Thursday, October 24, 2013
Among the big holding companies, WPP was tops in Q3 organic growt ...
- DPAA Orchestrates First Multi-Network Ad Campaigns
MAD, Steve McClellan - Wednesday, October 23, 2013
\In its first multi-network campaign for an advertiser, the Digital Place-based Advertisi ...
- Startup Sumpto Gets Funding from Nick Brien, SocialStart
MAD, Steve McClellan - Wednesday, October 23, 2013
The new company positions itself as an 'influencer' platform for brands targeti ...
- Q3 A Strong One For WPP
Raw, Steve McClellan - Thursday, October 24, 2013
WPP this morning reported organic revenue growth for the third quarter ...
- Is Place-Based Media The Next Mobile?
MAD, Steve McClellan - Wednesday, October 23, 2013
Agency executives debate the potential -- and shortcomings -- of place-based channe ...
- Blitz Media Resigns Wendy's Account
MAD, Steve McClellan - Wednesday, October 23, 2013
The Boston-based shop worked with the client for more than a doz ...
- EmblemHealth Launches Agency Review
MAD, Steve McClellan - Tuesday, October 22, 2013
In 2011 the client selected Mullen after its last review and t ...
- IPG Vet Spengler Jumps to Clear Channel
MAD, Steve McClellan - Monday, October 21, 2013
Most recently CEO of Magna Global, Spengler will focus on developing multimed ...
- A Nice Couch To Sit On After Your Strip Search
MAD, Steve McClellan - Monday, October 21, 2013
SpringHill Suites tries to make DFW security checkpoint experience a little le ...
- LCE To Open NY Office
MAD, Steve McClellan - Monday, October 21, 2013
The new office, LCE's fourth U.S. outpost, is expected to open ...
- Dennis Holt's USIM Creates Short-Form Specialist Patriot Media Group
MAD, Steve McClellan - Monday, October 21, 2013
U.S. International Media, the Los Angeles-based independent media shop run by agen ...
- Never Mind: TRA-Kantar Judge Withdraws Order Tossing Infringement Claims
MAD, Steve McClellan - Thursday, October 17, 2013
In a very terse ruling handed down Wednesday the U.S. District Cou ...
- IPG Will 'Right Size' Its European Business
MAD, Steve McClellan - Friday, October 18, 2013
The company told analysts it will take cost-cutting measures to offset laggi ...
- Williams Takes International Client Post At Carat
MAD, Steve McClellan - Friday, October 18, 2013
Carat has tapped Kate Williams for the role of international client preside ...
- Zale's, Sterling Settle Suit Over Deceptive Ad Charge
MAD, Steve McClellan - Thursday, October 17, 2013
It's unclear whether Zale's will discontinue its advertising touting a product li ...