- NYC Controller Liu Demands Release Of POG Employment Data
MAD, Steve McClellan - Friday, November 22, 2013
The New York City Controller John Liu has renewed his effort ...
- VML To Acquire Biggs|Gilmore
MAD, Steve McClellan - Wednesday, November 20, 2013
It's the latest expansion move by the WPP digital agency this ye ...
- Disney Studio Shifts $800 Million In Media Duties To OMD
MAD, Steve McClellan - Wednesday, November 20, 2013
The move came without a formal review, and just two months aft ...
- Publicis Groupe In Talks To Buy Walker Media Stake
MAD, Steve McClellan - Thursday, November 21, 2013
Publicis Groupe confirmed today that it is talking to M&C Saatchi abo ...
- Ouch! Many Americans Liken Holiday Shopping To Having A Tooth Pulled
MAD, Steve McClellan - Wednesday, November 20, 2013
And around the world, about one-third of shoppers would "out-source" the cho ...
- Star Quality: InterMedia Debuts New Celebrity DR Index
MAD, Steve McClellan - Wednesday, November 20, 2013
Brooke Shields and Mark Harmon top the inaugural list. InterMedia will iss ...
- Expanding Paid Media Efforts, Edelman Hires VivaKi Exec
MAD, Steve McClellan - Wednesday, November 20, 2013
Chris Paul signs on as global director of paid media. He's task ...
- ROI Measurement For Sponsorships Found Lacking
MAD, Steve McClellan - Monday, November 18, 2013
The ANA Report finds "middling" satisfaction as one-third of marketers say th ...
- Pincus Joins GroupM Entertainment
MAD, Steve McClellan - Tuesday, November 19, 2013
The former MediaCom content development executive will oversee program development and producti ...
- Volpe Appeals Facebook IPG Case
MAD, Steve McClellan - Tuesday, November 19, 2013
The former IPG executive argues that a New York Court erred ...
- Minichini Takes On New Innovation And Growth Role At TargetCast
MAD, Steve McClellan - Friday, November 15, 2013
Steve Minichini, who has been the shop's president, Interactive Marketing, has be ...
- WPP's QUISMA Absorbs Sister Shop Outrider
MAD, Steve McClellan - Monday, November 18, 2013
QUISMA's takeover of the Swedish search specialist marks the fourth country th ...
- Coal In The Stocking: Expect Weaker Holiday Sales Growth
MAD, Steve McClellan - Thursday, November 14, 2013
That's according to Annalect's Fall Retail Report. The good news, per t ...
- OMG Unveils New Global Data Platform
MAD, Steve McClellan - Friday, November 15, 2013
Omnicom Media Group has unveiled a new Data Management Platform with campai ...
- Danone Selects GroupM For European Media
MAD, Steve McClellan - Friday, November 15, 2013
All four GroupM media shops -- MediaCom, MEC, Mindshare and Maxus ...
- Comley Bolts To Blitz Media
MAD, Steve McClellan - Wednesday, November 13, 2013
The former Havas Media managing director has been appointed Chief Media Offic ...
- Horizon Launches Healthcare Unit
MAD, Steve McClellan - Tuesday, November 12, 2013
Horizon Media has launched a new marketing and consulting unit dedicated ...
- Spark Powers Up With Duke Energy Win
MAD, Steve McClellan - Wednesday, November 13, 2013
It's a big week for the Chicago-based media shop, which, in ...
- Garfinkel To Helm Draftfcb NY
MAD, Steve McClellan - Wednesday, November 13, 2013
The creative agency veteran, most recently with Havas Worldwide, will join t ...
- VH1 Selects Mediahub/Mullen For Media Duties
MAD, Steve McClellan - Tuesday, November 12, 2013
The VH1 win is the latest in a series of new clie ...
- For Brands, Trust & 'Dynamism' Win The Day
MAD, Steve McClellan - Tuesday, November 12, 2013
A new global study from Havas has concluded that brands can be ...
- Starcom, Yahoo In New Ad, Content Alliance
MAD, Steve McClellan - Monday, November 11, 2013
Pact is designed to better target engaged users with the most releva ...
- New Ad Campaign Touts Pro-Publisher Pricing Platform
MAD, Steve McClellan - Monday, November 11, 2013
Is the downward pressure on ad pricing wrought by real-time bidding platfor ...
- Alleged KSL 'Villain' Charness Lawyers Up
MAD, Steve McClellan - Friday, November 8, 2013
Geoffrey Charness, the former KSL controller accused of stealing millions from t ...
- Heinz Conducts Global Media Review
MAD, Steve McClellan - Wednesday, November 6, 2013
The review comes a few months after the company was sold ...
- Legacy Selects MediaCom After A Review
MAD, Steve McClellan - Thursday, November 7, 2013
The award comes as the anti-smoking organization prepares to expand its 'trut ...
- North America A Drag On Havas' Q3 Performance
MAD, Steve McClellan - Wednesday, November 6, 2013
Havas reported a 4% drop in reported revenue for the third quart ...
- Martinez To Succeed Jeffrey At JWT
MAD, Steve McClellan - Wednesday, November 6, 2013
The former McCann Worldgroup executive will join JWT in February 2014 a ...
- TOMS Launches First Paid Media Campaign
MAD, Steve McClellan - Wednesday, November 6, 2013
The pioneering "buy one give one" marketer kicked off its new campai ...
- Heinz Puts Global Media Assignment Into Review
Raw, Steve McClellan - Wednesday, November 6, 2013
Food and condiments marketer H.J. Heinz is conducting a global media agen ...