- Ogilvy Appoints New ECD For Unilever Account
MAD, Steve McClellan - Wednesday, December 11, 2013
Ogilvy & Mather has appointed Andre Laurentino as global executive creative direct ...
- Sorrell: Next Year Will Be Better
MAD, Steve McClellan - Monday, December 9, 2013
But the WPP CEO is "troubled" by the "exceptionally cautious" client approa ...
- GroupM Gets Social, Buys Vocanic
MAD, Steve McClellan - Tuesday, December 10, 2013
The acquisition is another example of WPP's strategy of acquiring lots ...
- Crowther Returns To Carat To Lead GM Business
MAD, Steve McClellan - Tuesday, December 10, 2013
Carat has hired Alex Crowther to run the shop's global $3 billi ...
- GroupM Downgrades 2014 Spending Forecast
MAD, Steve McClellan - Sunday, December 8, 2013
Spending in the U.S. will get a little bump from Olympic Advertiser ...
- ZO: Mobile Will Drive Near-Term Ad Spend Growth
MAD, Steve McClellan - Sunday, December 8, 2013
The agency also identified a handful of "youthful" markets where spending wi ...
- Outdoor Agencies Billups, Strategic Outdoor Shop Merge
MAD, Steve McClellan - Monday, December 9, 2013
The combined operation will have about 80 staffers in 13 markets. Billu ...
- Year of Mobile In China
MAD, Steve McClellan - Friday, December 6, 2013
Technology and financial firms lead the list of most valuable brands ...
- Isobar Expands To New Zealand
MAD, Steve McClellan - Thursday, December 5, 2013
Digital shop Isobar, part of Dentsu's Aegis Media Network, is expanding ...
- HP Selects Optimedia For Search Duties
MAD, Steve McClellan - Wednesday, December 4, 2013
Tech giant HP has awarded its search business to Optimedia, according ...
- Consumers Are Becoming Fed Up With Technology And Change
MAD, Steve McClellan - Thursday, December 5, 2013
JWTIntelligence's new trend report forecasts a major consumer backlash in 2014. Priva ...
- Let The Games Begin: Mindshare, K-C Launch CES Competition
MAD, Steve McClellan - Wednesday, December 4, 2013
It's the latest move by the companies to nurture start-ups in t ...
- SMG, Acxiom Forge AOS Alliance
MAD, Steve McClellan - Wednesday, December 4, 2013
Starcom MediaVest Group and data and analytics firm Acxiom have created ...
- Mindshare Bulks Up In Chicago And LA
MAD, Steve McClellan - Monday, December 2, 2013
David Adelman has been appointed the new head of the Chicago offic ...
- ANA Study Highlights Perils Of Extended Payment Terms
MAD, Steve McClellan - Tuesday, December 3, 2013
The Association of National Advertisers has urged marketers to carefully consider extendi ...
- Court Tosses Infringement Claims In Kantar-TRA Suit
MAD, Steve McClellan - Monday, December 2, 2013
A U.S. District Court Judge tossed TRA's patent infringement claims against WPP ...
- Succession Time At Mullen: Leikikh Named CEO
MAD, Steve McClellan - Monday, December 2, 2013
Alex Leikikh has been named CEO of the IPG agency, succeeding J ...
- Agency Exec Engler Joins Edelman
MAD, Steve McClellan - Monday, December 2, 2013
Glenn Engler has been named global chief of staff and director ...
- Publicis Groupe To Form New Media Network
MAD, Steve McClellan - Friday, November 29, 2013
Publicis Groupe confirmed Thursday that it has acquired a little more th ...
- McCann Creates Voice Signature Tool For New Gun Control Effort
MAD, Steve McClellan - Wednesday, November 27, 2013
Called a first, the tool converts individual voices that are recorded onli ...
- Hole In One: Doner Awarded Golfsmith AOR
MAD, Steve McClellan - Friday, November 29, 2013
The MDC shop will be responsible for all creative integrated marketing effor ...
- Hasbro Names OMD Global Lead Media Agency
MAD, Steve McClellan - Tuesday, November 26, 2013
The Omnicom shop picked up North America media duties and consolidated chor ...
- Serta Names Initiative Its Media AOR
MAD, Steve McClellan - Tuesday, November 26, 2013
Media shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it h ...
- Sounds Familiar: Mindshare, Shazam Create Audio Engagement Platform
MAD, Steve McClellan - Monday, November 25, 2013
WPP's Mindshare Worldwide and audio recognition platform Shazam said today they a ...
- Sporting Life: McGovern Named President, Optimum Sports
MAD, Steve McClellan - Monday, November 25, 2013
He helped found the unit 10 years ago and under his wat ...
- Shopping Expedition: MARS, Nomadic Forge Alliance
MAD, Steve McClellan - Friday, November 22, 2013
Shopper specialist MARS Advertising and digital shop Nomadic Agency have formed ...
- Mindshare's Lang Promoted to Chief Content Officer
MAD, Steve McClellan - Monday, November 25, 2013
Mindshare's new North American CEO Colin Kinsella continues to put his sta ...
- Trouble Installing New Printer? Blame It On The Brand!
Marketing Daily, Steve McClellan - Monday, November 25, 2013
Everyone else does. New research from SMG and Mashwork shows that t ...
- POG Merger Closing May Be Delayed
MAD, Steve McClellan - Thursday, November 21, 2013
The POG merger may not close as soon as Omnicom Group a ...
- Trouble Installing That New Printer? Blame It On The Brand!
MAD, Steve McClellan - Friday, November 22, 2013
Everyone else does. New research from SMG and Mashwork shows that t ...