Heinz Puts Global Media Assignment Into Review

Food and condiments marketer H.J. Heinz is conducting a global media agency review, according to sources.

Spending on the account is said to be approximately $320 million.

The review, per sources, is procurement driven and comes just months after the company was sold for $23 billion to an investment consortium comprised of Warren Buffett’s Berkshire Hathaway and an investment fund affiliated with 3G Capital. Previously the company was publicly traded.

Cramer-Kresselt handles creative and strategy duties in the U.S. Sources said C-K’s assignment is not in review.

Heinz positions itself as the company that offers “Good Food Every Day.” In addition to its flagship ketchup brand it distributes sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales) under the Heinz umbrella as well as Ore-Ida potato products, Weight Watchers, Smart Ones, T.G.I. Friday’s snacks, and Plasmon infant nutrition.

A company rep didn't respond to a query about the review.  

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