- Cereal Giant General Mills Puts $800 Million Media Assignment In Review
MAD, Steve McClellan - Friday, May 29, 2015
Joining about a dozen other big advertisers that have called reviews ...
- Toby Southgate Elevated To Worldwide CEO At WPP's Brand Union
MAD, Steve McClellan - Friday, May 29, 2015
Southgate previously served as CEO of Brand Union Americas and has be ...
- JWT Digital Network Mirum Expands
MAD, Steve McClellan - Thursday, May 28, 2015
Mirum, the JWT digital agency network established earlier this year, is addi ...
- Kinetic, GroupM To Buy Controlling Stake In Poster Conseil
MAD, Steve McClellan - Thursday, May 28, 2015
Poster Conseil manages media planning and buying for agencies and marketers, a ...
- Rob McQueen Named President, New York, Jack Morton Worldwide
MAD, Steve McClellan - Wednesday, May 27, 2015
McQueen replaces Tara Back who left the agency earlier this year ...
- Omnicom Shareholders Vote To Change Board Leadership Structure
MAD, Steve McClellan - Wednesday, May 27, 2015
Shareholders passed a resolution at Omnicom's annual meeting that will require t ...
- Richards Group Named AOR For American Signature
MAD, Steve McClellan - Wednesday, May 27, 2015
The Dallas-based indie shop will be responsible for branding strategy, creative, digita ...
- Y&R Wins New U.S. Navy Ad Contract
MAD, Steve McClellan - Wednesday, May 27, 2015
The Navy said that the contract being awarded to Y&R has ...
- Generator M+ A Posts Double-Digit Growth After Rebranding
MAD, Steve McClellan - Tuesday, May 26, 2015
Formerly known as Gotham Direct, the media agency has grown significantly ...
- WPP Promotes Tamara Ingram To Chief Client Team Officer
MAD, Steve McClellan - Tuesday, May 26, 2015
In the new position Ingram will oversee all of WPP's global accoun ...
- Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews
MAD, Steve McClellan - Friday, May 22, 2015
In a last-minute flurry just before the long holiday weekend, three mo ...
- Omnicom's Annalect Named 'Smart Data Agency Of The Year'
MAD, Steve McClellan - Thursday, May 21, 2015
The new award was bestowed by the data and analytics trade gro ...
- Havas Shops Merged To Form Havas SE Cake
MAD, Steve McClellan - Thursday, May 21, 2015
The two agencies being merged -- in the UK to start ...
- Isobar's Fred Saldanha Elevated To CCO For The Americas
MAD, Steve McClellan - Wednesday, May 20, 2015
Previously, Saldanha was Chief Creative Officer at Isobar Brazil, a position ...
- BASF Is The Latest Multinational Firm To Hold A Global Media Review
MAD, Steve McClellan - Wednesday, May 20, 2015
BASF spent about $22 million on ads in the U.S. last yea ...
- BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review
MAD, Steve McClellan - Tuesday, May 19, 2015
The incumbent, Interpublic's UM, has serviced the account since winning the client ...
- 21st Century Fox Kicks Off $1 Billion-Plus Global Media Review
MAD, Steve McClellan - Tuesday, May 19, 2015
In the U.S. last year, 21st Century Fox spent $770 million ...
- O&M Chicago's Lee Newman Jumps To CEO Post At Mullen Lowe U.S.
MAD, Steve McClellan - Tuesday, May 19, 2015
Newman succeeds Alex Leikikh, who was elevated to CEO of Mullen Lo ...
- WPP Launches ESP, A New Sports Rights Agency
MAD, Steve McClellan - Monday, May 18, 2015
ESP will work with sports teams, leagues, federations and other sports entiti ...
- Mullen Lowe Selected By Royal Caribbean For Lead Creative Duties
MAD, Steve McClellan - Friday, May 15, 2015
The Interpublic agency will succeed incumbent JWT (part of WPP) on t ...
- P&G Launches North America Media Agency Review
MAD, Steve McClellan - Friday, May 15, 2015
The review is the first formal reassessment of the package goods giant ...
- Michael Wall Is Leaving Lowe and Partners For Global CEO Slot At Mother
MAD, Steve McClellan - Thursday, May 14, 2015
Wall, who will be based in London, becomes the fifth equity partn ...
- PHD Wins $600 Million SC Johnson Buying Assignment
MAD, Steve McClellan - Thursday, May 14, 2015
It's the latest in a string of recent victories for the Omnic ...
- Dentsu Reports 5.8% Organic Growth For 2014
MAD, Steve McClellan - Thursday, May 14, 2015
By comparison, Interpublic reported 5.5% organic revenue growth for last year, whi ...
- Dentsu Agrees To Buy One-Third Stake In Sports Agency Athletes First
MAD, Steve McClellan - Wednesday, May 13, 2015
The Tokyo-based holding company agreed to pay $16.5 million for the sta ...
- SMG USA, OMD and 'Penny The Pirate' Win Grand Prix Honors At Festival of Media Global 2015
MAD, Steve McClellan - Wednesday, May 13, 2015
Publicis Groupe's Starcom MediaVest Group USA has been awarded Agency of t ...
- Barker Wins SlimFast AOR As Brand Kicks Off $50 Million Re-Launch Campaign
MAD, Steve McClellan - Wednesday, May 13, 2015
The award came after a six-month review involving more than a doz ...
- Richards Group Named AOR For Two National Vision Brands
MAD, Steve McClellan - Tuesday, May 12, 2015
The agency will be responsible for strategy development, creative, media planning a ...
- Cadreon, TubeMogul Partnering On TV Automation Platform
MAD, Steve McClellan - Monday, May 11, 2015
The new platform will utilize data from IPG's Audience Measurement Platform includi ...
- Stun Creative Doing 'More For Mom' This Year
MAD, Steve McClellan - Friday, May 8, 2015
Last year Stun Creative developed a Father's Day spot for Dove Men+Car ...