- Agencies Forecast 4-Plus Percent Global Ad Growth
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2015
That's about a percentage point (give or take) improvement over estimated grow ...
- BAM Wins Creative, Strategic Duties For Merck's Aptus Health
MAD, Steve McClellan - Thursday, December 3, 2015
The appointment came after the agency helped drive a major rebranding effo ...
- How The Luxury Market Is Changing In A High-Tech Mass Market World
MAD, Steve McClellan - Thursday, December 3, 2015
A new report from McCann finds that many upscale brands are tryi ...
- Mirum Tech Chief Phillips Resigns
MAD, Steve McClellan - Thursday, December 3, 2015
Phillips declined to comment on the departure. He was a founding partn ...
- GroupM's Modi And Cablevision Forge Addressable TV Pact
MAD, Steve McClellan - Wednesday, December 2, 2015
The partnership provides Modi and its clients access to Cablevision's Total Audien ...
- Radical Restructuring At Publicis Groupe
MAD, Steve McClellan - Wednesday, December 2, 2015
Publicis will divide into communications, media, digital and healthcare hubs and assi ...
- Magna Global US Gets New Leadership
MAD, Steve McClellan - Tuesday, December 1, 2015
UM veteran David Cohen has been named president of the IPG Mediabran ...
- JWT New York Grows Its Puma Business
MAD, Steve McClellan - Tuesday, December 1, 2015
The WPP agency has been appointed lead creative agency for Puma subsidia ...