- First-Quarter Credit Card Offers Up 29%
Marketing Daily, Tanya Gazdik - Friday, May 7, 2010
Capital One was one of the largest mailers for the quarter, seco ...
- Among Gen Y Affluents: Chanel, BMW Top Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 5, 2010
"Gen Y goodwill is arguably the closest thing to a crystal ba ...
- U.S. Trust Asks 'What Is Worth?'
Marketing Daily, Tanya Gazdik - Tuesday, May 4, 2010
The campaign is aimed at "ultra high net worth individuals and famili ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- 'Girls' Find Paris Hotels Via Partnership
Marketing Daily, Tanya Gazdik - Wednesday, April 28, 2010
"This creative quiz concept is allowing us to better ensure that o ...
- Great Wolf Resorts Teams With L'il Critters
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2010
Children's nutrition will be at the forefront of the partnership through sever ...
- Country Financial Sponsors 'Road Trips'
Marketing Daily, Tanya Gazdik - Monday, April 26, 2010
The program combines elements of entertainment and education to enable consumers ...
- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanti ...
- Americas Best Value Inn Goes Green
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2010
Vantage Hospitality Group announced that all of its nearly 900 Americas Be ...
- iShares Urges Advisors To 'Keep Evolving'
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2010
iShares, a leader in Exchange Traded Funds (ETFs), has launched an integrate ...
- Earthbound Farm's 'Greenman' Leads Organic Mission
Marketing Daily, Tanya Gazdik - Monday, April 19, 2010
Earthbound Farm is complementing a brand new series of quirky Greenman vide ...
- Burt's Bees Asks Consumers To 'Find Your Burt'
Marketing Daily, Tanya Gazdik - Sunday, April 18, 2010
Burt's Bees is promoting the microsite via social media, including its compa ...
- Monster Energy Partners With Gibson
Marketing Daily, Tanya Gazdik - Thursday, April 15, 2010
The Los Angeles-based drink company is presenting "the ultimate Slash experience" ...
- Liberty Tax Service Holds 'Slumber Party'
Marketing Daily, Tanya Gazdik - Wednesday, April 14, 2010
Liberty CMO Martha O'Gorman says, "Many people have difficulty finding a prepar ...
- Tena Hires 'Grandma Luge' As Spokesperson
Marketing Daily, Tanya Gazdik - Monday, April 12, 2010
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.or ...
- AmEx Helps Small Businesses Brand
Marketing Daily, Tanya Gazdik - Thursday, April 8, 2010
Starting this week, each business and agency will begin monthly in-person consultati ...
- National Car Rental Seeks To Elevate Brand
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2010
"Under new ownership for nearly three years now, the National brand ...
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Marketing Daily, Tanya Gazdik - Tuesday, April 6, 2010
Social media and PR are being used to promote the tour, sa ...
- Allstate Spanish Ads Have Una Voz Familiar
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2010
Dennis Haysbert will appear in several new spots this year, including o ...
- Contestants Challenged To Redesign Scion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2010
The primary objective of the campaign is to connect with the trendsettin ...
- Pedigree Enlists Underwood (And Her Dog)
Marketing Daily, Tanya Gazdik - Tuesday, March 30, 2010
Carrie Underwood appears on Pedigree's Web site accompanied by her Chihuahua, Ac ...
- Walmart Dominates Colloquy Loyalty Study
Marketing Daily, Tanya Gazdik - Monday, March 29, 2010
"The Great Recession became the great equalizer," says Colloquy's Kelly Hlavinka. "Custome ...
- New Hanes Campaign Touts Its Eco-Friendliness
Marketing Daily, Tanya Gazdik - Friday, March 26, 2010
The Winston-Salem, N.C.-based company has created a new consumer Web site whi ...
- Hilton, Southwest Rank Highest In Brand Equity
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2010
Hilton Hotels and Southwest Airlines rank highest in brand equity in the ...
- Claritin, Zyrtec Enlist Celebrities For Promo
Marketing Daily, Tanya Gazdik - Monday, March 22, 2010
Schering-Plough's Claritin is teaming up with "American Idol" judge Kara DioGuardi ...
- Michigan May Cancel Summer Tourism Ads
Marketing Daily, Tanya Gazdik - Saturday, March 20, 2010
National cable TV ads were scheduled to start March 1, but h ...
- Capital One Goes Viral With NCAA Video
Marketing Daily, Tanya Gazdik - Thursday, March 18, 2010
"People consume March Madness in different ways, and we want to me ...
- Bali Bras Enlists Supermodel For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2010
The "Back to Beautiful" collection launches with a national ad campaign featuri ...
- Kotex Makes Fun Of Feminine Care Ads
Marketing Daily, Tanya Gazdik - Tuesday, March 16, 2010
Kotex admits that it has been among the advertisers that have be ...
- Southwest Launches Seven New Spots
Marketing Daily, Tanya Gazdik - Monday, March 15, 2010
"I think that it is a terrific spot for Southwest," says Hen ...