- Diesel Launches Social Media Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 11, 2010
Online efforts include sponsored mobile apps. Diesel is participating in "editors closet ...
- Visa Readies Global Soccer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2010
Visa is launching its first-ever global Fédération Internationale de Football Association (Internation ...
- P&G Extends 'Thank You Mom' Program
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2010
P&G will also donate one U.S. dollar to Team USA -- ...
- American Express Reinstates 'Members Project'
Marketing Daily, Tanya Gazdik - Monday, March 8, 2010
Nancy Smith, vice president, global media, content and community, American Express, tel ...
- T-Mobile Kicks Off Hispanic Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2010
Support for the campaign and sweepstakes includes in-store promotions, retail events a ...
- These Are No Dog Days For Pet Spending
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2010
The company attributes the economy-bucking performance to factors which ensure an ev ...
- AstraZeneca Suggests Message Guidelines To FDA
Marketing Daily, Tanya Gazdik - Tuesday, March 2, 2010
The drug maker suggests that certain online communications, such as Facebook a ...
- American Express Partners With AirTran Airways
Marketing Daily, Tanya Gazdik - Monday, March 1, 2010
American Express is expanding its Open Savings program via a new partnersh ...
- Kimberly-Clark Pull-Ups Reinvents 'Potty Dance'
Marketing Daily, Tanya Gazdik - Friday, February 19, 2010
Pull-Ups brand is also teaming up with House Party, an experiential marketi ...
- Leibovitz Shoots Britney Spears For Candie's
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2010
The campaign, a series of photographs of Spears as seen through t ...
- Ally Nabs Top Spot In Financial Services Site Study
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2010
"Ally's top score is a wake-up call to traditional financial services online ...
- Credit Card Offers Making Comeback, Study Finds
Marketing Daily, Tanya Gazdik - Monday, February 15, 2010
The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act, as well ...
- ING Promotes Prudent Planning In New Spot
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2010
The spot debuts Feb. 12 during the opening ceremonies of the Wint ...
- Tide Links Products To Venus Williams, Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, February 10, 2010
Williams will be used in TV, print, in-store and online advertising, includi ...
- Simmons Asks Consumers To 'Tweet For Sleep'
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2010
"We've already seen an increase in our Twitter followers, and we'll contin ...
- Dunkin' Contest Kicks Off 60th Anniversary
Marketing Daily, Tanya Gazdik - Monday, February 8, 2010
Donut lovers can channel their imagination and love for donuts for t ...
- Jones Supports Jobs For African Women
Marketing Daily, Tanya Gazdik - Saturday, February 6, 2010
The collaboration is being promoted online via "aggressive social media outreach" includi ...
- Nike's Jordan Debuts Air Jordan 2010
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2010
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The sp ...
- Coke Zero Enters 'Bracketville' Via Contest
Marketing Daily, Tanya Gazdik - Tuesday, February 2, 2010
Coke Zero is challenging NCAA Basketball devotees to brainstorm ways to enhan ...
- 7-Eleven Gives Back With Cup Campaign
Marketing Daily, Tanya Gazdik - Monday, February 1, 2010
Throughout 2010, the Dallas-based convenience store will introduce limited-edition 20-ounce coffee cu ...
- Beyonce Stars In Vizio's Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
The partnership with Beyonce and the Super Bowl spot shows Vizio's commitme ...
- Mintel: Credit Card Direct Mail Rises
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2010
With a 47% increase in direct mail compared to third-quarter 2009, cred ...
- Health Mart's Campaign Stars Real Pharmacists
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2010
The campaign includes outdoor since the focus is all about locally owne ...
- Merrill Lynch Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2010
"What we heard loud and clear is that people are cautiously optimisti ...
- Ameriprise Promises Advisors 'More Within Reach'
Marketing Daily, Tanya Gazdik - Monday, January 25, 2010
Ameriprise Financial is breaking a new campaign that promises its advisors a ...
- Rubbermaid Taps Customers For Feedback
Marketing Daily, Tanya Gazdik - Friday, January 22, 2010
Rubbermaid is using customer product reviews to improve and develop new product ...
- Marriott Encourages Travelers To Check Out Hawaii
Marketing Daily, Tanya Gazdik - Thursday, January 21, 2010
A 45-foot-long tour bus featuring colorful tropical images of Hawaii began i ...
- Study: People Willingly Spend More For Green
Marketing Daily, Tanya Gazdik - Wednesday, January 20, 2010
The survey revealed that 90% of respondents have incorporated some level ...
- Royal Caribbean Defends Haiti Cruise Ship Stop
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2010
"There are some who are criticizing us for continuing to call ...
- Starwood, AmEx Extend Relationship To Canada
Marketing Daily, Tanya Gazdik - Monday, January 18, 2010
The two companies will launch the Starwood Preferred Guest Credit Card fr ...