- ETrade Announces A New Super Bowl Ad
Marketing Daily, Tanya Gazdik - Friday, January 15, 2010
ETrade also will premiere its animated "Product/Laptop" solution series campaign to compleme ...
- New ETrade 'Baby' Arrives During Super Bowl
MediaDailyNews, Tanya Gazdik - Friday, January 15, 2010
ETrade is introducing a new series of "Talking Baby" ads, including ...
- Seventh Generation Debuts First National Campaign
Marketing Daily, Tanya Gazdik - Thursday, January 14, 2010
"When people understand how long we've been at this, and that it ...
- Cox Launches Campaign Backing Wireless Intro
Marketing Daily, Tanya Gazdik - Wednesday, January 13, 2010
The creative features a faux wireless service provider, "Your Wireless," at ...
- Fidelity Hosts 'Green Line' Video Contest
Marketing Daily, Tanya Gazdik - Tuesday, January 12, 2010
The contest, which runs through Feb. 19 via YouTube, links with Boston-bas ...
- McDonald's Takes Olympics Sponsorship Worldwide
Marketing Daily, Tanya Gazdik - Monday, January 11, 2010
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets a ...
- TransUnion Campaign Supports ZenDough
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2010
"The campaign stokes the sense of mystery around what happens behind clos ...
- Carnival Cruise Sets Sail With New Effort
Marketing Daily, Tanya Gazdik - Wednesday, January 6, 2010
The spots will run during the Winter Olympic Games, in which t ...
- Scottrade Shifts Ad Strategy Toward TV
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
Scottrade is broadening its media mix beyond the financial and news med ...
- Jackson Hewitt Effort Includes Walmart Co-Branding
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2010
The creative highlights the joy that refund-receiving taxpayers feel when they g ...
- Warning: Frequent Flyer Miles Could Disappear
Marketing Daily, Tanya Gazdik - Monday, January 4, 2010
More than 277 million frequent flyer members belong to an average ...
- Nivea Effort Encourages Touching, Kissing
Marketing Daily, Tanya Gazdik - Saturday, January 2, 2010
The skin care maker is kicking off the campaign with the deb ...
- Come Undone
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
You may not be your khakis, but you are your data. Med ...
- Market Focus: Keeping the Audience in Stitches
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
Wait 'til next year. The off-season in baseball is the time ...
- Market Focus: Greenwashing Cycle
OMMA Magazine, Tanya Gazdik - Friday, May 14, 2010
Spring cleaners have more products to choose from than ever before, includi ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 w ...
- Industry Watch: Shopping May Be Dropping
OMMA Magazine, Tanya Gazdik - Tuesday, January 5, 2010
It's no surprise that people spent less on gifts this holiday seaso ...