Search by name, company, title, location, etc.

Ted Murphy

Member since August 2006Contact Ted

A serial entrepreneur, Edward “Ted” Murphy has founded six companies since 1994. Murphy’s latest venture, IZEA operates a variety of social media properties including Sponsored Tweets, SocialSpark, Staree and WeReward. Murphy has been called the father of paid blogging and is largely credited for creating the social media sponsorship industry. Murphy has bootstrapped companies off credit cards, been VC backed and most recently brought a company public. His disruptive approach and leadership have enabled him to raise over $17 million in equity for his entrepreneurial endeavors. Murphy's backers have included top tier VCs Draper Fischer Jurvetson and Village Ventures as well as self made billionaires. Murphy has consulted for some of the world's largest marketing organizations including FOX, Bombardier, General Motors, SeaWorld and Disney. He has also negotiated deals with celebrities like Kim Kardashion, Diddy and Bob Villa. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.

Articles by Ted All articles by Ted

  • How Influencers Could Swing the Presidential Election in Marketing: Politics on 03/15/2016

    In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, however, seems to be left largely unturned. Most candidates are ignoring a sizeable and significant group: millennials. This isn't to say the candidates are not targeting them at all -- they are targeting them incorrectly.

  • Influencers Help Usher In Sponsored Social in Marketing: Entertainment on 03/06/2014

    Did you miss the galaxy of stars huddled for the selfie at the Oscars? Did you notice the device? While the selfie might not have been dreamed up by Samsung, they are a brand that understands that the world is social.

  • For Social Sponsorships, Content & Brand Are Integral To Driving Cost in Marketing: Entertainment on 11/07/2013

    Chances are that if you're in entertainment marketing, you've dabbled with sponsorships at least once. That concert series, the traveling event and product placements all fall in that bucket, but have you dipped your toe into social sponsorships?

  • FTC Survival Guide in Marketing Daily on 08/13/2012

    While more and more brands rely on sponsored content to engage consumers in conversations and drive awareness, we still need more clarification about what is considered 'compensation' and how marketers should manage disclosure.

  • Survival Guide To The FTC For Advertisers And Bloggers in Online Media Daily on 01/06/2010

    Since the new FTC disclosure requirements went into effect December 1, there's been no shortage of commentary. I've seen discussions on big government, fears of a new reign of terror over the blogosphere, and grumblings about inconsistent treatment between social and traditional media.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.