• MARKETING: ENTERTAINMENT
    Why Voice Will Make Your Brand Heard
    As new platforms go, voice is making itself heard. Loudly. Voice-enabled units are projected to be in 45 million homes by end of 2017. So the question for brands now, is: if you're not speaking for your brand, who is?
  • MARKETING: ENTERTAINMENT
    The Princess And The Pee: Caesars, Zappos Clean Up On The Concert Porta-Potty Experience
    The last rock concert I attended as a fan was probably Rod Stewart at the Orange County Fairgrounds in the early '80s. I've seen a lot of amazing artists in my time-including Elvis, the original Beach Boys, and KISS-but eventually the thrill of seeing the performers live got drowned out by the negatives: the cost of the tickets, the crowds (who always seemed to be drunk or high), and worst of all, the disgusting outdoor toilets. Who knew that 30 years later, the online retail geniuses at Zappos would manage to turn the infamous porta-potty into an experience that's truly ...
  • MARKETING: ENTERTAINMENT
    The GIF Trend Is So Hot Right Now
    When it comes to marketing trends, you're either right there with them as they happen, or you're left trying to sort out ways to coast a bit on their fumes. Right now, there's a trend that's just gearing up and seems to have staying power: GIFs. And it's a trend that's so hot right now even Hansel would stop and take note.
  • MARKETING: ENTERTAINMENT
    The CEOs We Love To ... Like?
    I once handled PR on the West Coast for the most-hated man in Hollywood. That would be Ted Turner, founder of Turner Broadcasting System, Inc. and the visionary behind such now-ubiquitous brands as CNN, Cartoon Network, and TCM, among many others. While Ted was revered and respected by most of his employees and partners at the time, he was shunned by Hollywood because he was an outsider who bought the treasured MGM library of film classics but then decided to colorize them. (Suffice to say that he knew what he was doing-but let's not rehash that old controversy!)
  • MARKETING: ENTERTAINMENT
    Your Unhelpful Help Desk Hurts Business; Time To Spice Things Up
    You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of you are messing it up - big time.
  • MARKETING: ENTERTAINMENT
    Getting The Goods On Google
    When I interviewed for my first PR job, I never worried that an employer's Google search would turn up incriminating evidence about me. Not because I led such a spotless life (we'll just leave that subject there)-but because Google was a couple of decades away from being invented. So I have to smile and shake my head (sorry, SMH) at the origin story of BrandYourself, the online reputation management company whose youthful executives have, in just five years, raised more than $5 million in investment funding, hired 80 full-time employees, been honored as one of the top young startups of ...
  • MARKETING: ENTERTAINMENT
    Your Marketing Spend May Require Readjustment
    Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in the moment. But most marketers are still running two steps behind, and with virtual reality and augmented reality on the horizon, those "couple of steps behind" are about to become a couple of miles.
  • MARKETING: ENTERTAINMENT
    A Happy Medium
    Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; they just wanted their MTV. As teenagers, Millennials were just being introduced to the concept of DVR and media on-demand, and only the youngest portion of that generation experienced any form of social media during their teen years.
  • MARKETING: ENTERTAINMENT
    What Brands Can Learn From Summer Blockbusters
    With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with people turning out in droves to see their next installment of their favorite franchise and remakes of old films during the warm season. With an overwhelming amount of new movies releases, how can studios distinguish themselves when communicating with audiences?
  • MARKETING: ENTERTAINMENT
    It's A Mad, Mad Augmented Virtual World
    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to mention my comfort level) put to the test for a new business proposal and quickly realized that I was in a new reality of my own.
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