• Netflix's 100 Millionth Customer Will Be Acquired By Data As Well As Content
    We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their target audiences in more interesting and personalized ways, leading to deeper insight and greater returns.
  • Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
    Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced the updated Apple TV back in 2015. Just a week after the fourth-generation Apple TV went on sale, Apple commanded 31% of the streaming market, well ahead of Amazon and Roku, which at that time were the leaders. Two years on, we haven't seen much new innovation from Apple TV but we have certainly seen a lot of content development, innovation and marketing and licensing leadership from Amazon.
  • The Message On Voicemail: Do It Right Or Not At All
    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.
  • To Be Entertaining, Relevant And Engaging, Hit Refresh
    Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer's best friend, especially if they are savvy enough to leverage new features and channels as they are introduced.
  • Holiday And Event Marketing Madness
    The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.
  • Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers
    There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out the perfect bracket. There are also few uses of predictive analytics that are more Sisyphean; according to DePaul University professor Jeff Bergen, the odds of having a perfect March Madness bracket are 1 in 9,223,372,036,854,775,808.
  • Are TV Companies Adapting Fast Enough To The Changing Entertainment Landscape?
    Facebook and Twitter have been pounding the pavement in Hollywood in an arms race to acquire rights to stream live television programming.
  • Whatever Happened To VNRs? The Original Fake News
    Okay, I admit it: I recently struggled to get television coverage in Los Angeles for one of my projects. Granted, it was a feature story and it was on a busy news day, but still-I'd hoped at least one of the local news stations would come out and cover my event.
  • When Brand Ambassadors Alienate Your Customer Base
    Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast their lot with celebrity frontmen/women collectively wringing their hands in anticipation.
  • Will Politics Trump The 2017 Oscars? What Does That Mean For Brands?
    The 89th Academy Awards will soon be upon us and if the final of the trifecta of awards shows follows the path of the Golden Globes and Screen Actors Guild Awards, politics will be present in this year's ceremony. Although the 2016 Oscars did reach an eight-year low in terms of viewership, the award show still remains the second-most watched TV event, so the question for brands looking to reach the estimated 34+ million viewers will be how can they engage in this current dialogue, if at all, without losing authenticity?
« Previous Entries