• A Happy Medium
    Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; they just wanted their MTV. As teenagers, Millennials were just being introduced to the concept of DVR and media on-demand, and only the youngest portion of that generation experienced any form of social media during their teen years.
  • What Brands Can Learn From Summer Blockbusters
    With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with people turning out in droves to see their next installment of their favorite franchise and remakes of old films during the warm season. With an overwhelming amount of new movies releases, how can studios distinguish themselves when communicating with audiences?
  • It's A Mad, Mad Augmented Virtual World
    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to mention my comfort level) put to the test for a new business proposal and quickly realized that I was in a new reality of my own.
  • WWE WrestleMania Knows Marketing & Media, Show & Sell

    WrestleMania 33 presented by Snickers aired Sunday, April 2, in Orlando’s Citrus Bowl (aka Camping World Stadium). 

    Most stars in the WWE universe were there. That includes Goldberg, Roman Reigns, Brock Lesner, Chris Jericho, The Undertaker, Bray Wyatt, Randy Orton, Sasha Banks, Nikki Bella, Alexa Bliss, John Cena and the anticipated return of Dwayne “The Rock” Johnson, who has transitioned from WWE star to the highest-paid star in Hollywood.

    It also means activation from such marketing partners as Snickers, DiGiorno, Cricket Wireless, 5-Hour Energy, Mattel, Foot Locker and Puma.

    WWE said sponsorship revenue has increased four ...

  • Netflix's 100 Millionth Customer Will Be Acquired By Data As Well As Content
    We've swiftly entered an era where consumers are always-on and perpetually streaming content. That trend created new opportunities for marketers to interact with their target audiences in more interesting and personalized ways, leading to deeper insight and greater returns.
  • Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
    Tim Cook once opined "The Future of TV is Apps" and those words were proudly displayed on a screen behind him when he introduced the updated Apple TV back in 2015. Just a week after the fourth-generation Apple TV went on sale, Apple commanded 31% of the streaming market, well ahead of Amazon and Roku, which at that time were the leaders. Two years on, we haven't seen much new innovation from Apple TV but we have certainly seen a lot of content development, innovation and marketing and licensing leadership from Amazon.
  • The Message On Voicemail: Do It Right Or Not At All
    Apparently, there's something that people find more horrifying than the IRS, back waxing, and the "Jackass" movies. That thing would be voicemail.
  • To Be Entertaining, Relevant And Engaging, Hit Refresh
    Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer's best friend, especially if they are savvy enough to leverage new features and channels as they are introduced.
  • Holiday And Event Marketing Madness
    The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.
  • Forget Brackets. March Madness Predictive Analytics Are Most Useful For Marketers
    There's never more interest in predictive analytics than around March Madness, when fans are looking for whatever edge they can get in filling out the perfect bracket. There are also few uses of predictive analytics that are more Sisyphean; according to DePaul University professor Jeff Bergen, the odds of having a perfect March Madness bracket are 1 in 9,223,372,036,854,775,808.
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