• MARKETING: ENTERTAINMENT
    Racking Up Points With Young Gamers
    Brands and marketers often overlook a key opportunity when targeting teens. The vast majority are focusing all their energy and dollars on social media campaigns, adding to the clutter and cacophony on those platforms. While it's true that teens spend a significant portion of time with the likes of Snapchat and Instagram, it's challenging for a brand to get noticed, much less to intrigue teens enough to engage with them, when so many others are screaming for attention in the same overcrowded space. Advertisers often try to turn up the volume rather than consider other media where teens make up ...
  • MARKETING: ENTERTAINMENT
    A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand
    We've all heard a bedtime story about a young girl who trespasses on the property of an unassuming family of three bears who've gone for a stroll while waiting for their porridge to cool. Now if we view Goldilocks' decision-making process through the lens of the entertainment marketer, there's a lot to be learned besides a lesson on unlawful entry.
  • MARKETING: ENTERTAINMENT
    Why Every CMO Should Spend The Holidays Playing Video Games
    Every year marketers look for the next big, untapped frontier of opportunity. We want to introduce our brand to a group of people large enough and passionate enough to buy our products before our competitors get there first.
  • MARKETING: ENTERTAINMENT
    3 Digital Strategies To Win The Super Bowl, With Any Marketing Budget
    For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the lights going out and everybody gets it ... and then we're tortured by the lore of said tweet for eternity.
  • MARKETING: ENTERTAINMENT
    Look, Ma! I'm On TV!
    When you're watching television and you see "experts" giving their opinions on everything from Brexit to Brangelina, do you ever wonder, "Who are these people? And what makes them qualified to sit in that chair?" Do you also wonder how you might become one of those TV experts?