It's terrifying, but there's no way to guarantee the security of your data - total immunity is impossible. But protecting customer data is a huge responsibility, so you have to try - your users won't forgive you if you don't.

Over the next few years, entertainment marketers are poised to be leaders in leveraging the Internet of Things. The growing tsunami of data and insights generated by consumers' connected devices will change the marketing landscape. Mobile phones are quickly becoming conduits to a host of devices and services that deliver information about our physical presence and how we live our daily lives.

The Super Bowl is one of my most favorite events of the year. As a marketer focused on the intersection of technology and media, I think the Super Bowl represents a mass example of where we are on the digital sociology curve. It's the chance for marketers to put many of their media strategies and tactics in play to get near real-time feedback and results. Marketers are used to waiting days and weeks to measure results versus minutes. This year was no different and there were tipping points that point to bigger connected consumer trends.

The holiday everyone loves to hate gets a fresh approach in creative marketing campaigns.