• MARKETING: ENTERTAINMENT
    Could Mobile Video Be The New Out-of-Home Media For Today's Generation?
    Now that we've had our fill of turkey, cranberry sauce, family and football, it's time to discuss the change that signals the real coming of winter here in Los Angeles - the home of all things entertainment. I'm not talking about the cooler air - although temperatures in the low 60s do send us Angelenos in search of scarves and gloves - I'm talking about the onslaught of the fall and winter TV billboards.
  • MARKETING: ENTERTAINMENT
    Over-The-Top Subscriptions From HBO And Showtime ... Let The Digital Campaigns Begin
    It's not surprising that HBO and Showtime finally announced that they'll be offering subscription services independent of long-standing relationships with cable TV providers. There are millions of households in the US, and many more around the globe, that have broadband access but no cable. And generational shifts, combined with the proliferation of relatively cheap bandwidth, point to those numbers growing. Additionally, tracking of pirated content over the last year indicates that shows such as HBO's Game of Thrones have a massive level of interest, much broader than those with licensed access.
  • MARKETING: ENTERTAINMENT
    High-Res Streaming Video In Your Pocket And A Battle Royale
    Did you know that Netflix has over 50 exclusive shows available on its streaming service? In addition to having more shows available than Hulu Plus and Amazon, it has incredible original content such as "House of Cards." Netflix continues to innovate and adapt to a market that where cord-cutting is accelerating and where consumers want more options and they want it delivered on their mobile devices.
  • MARKETING: ENTERTAINMENT
    Go Pro
    How to put an athlete into play for your brand.
  • MARKETING: ENTERTAINMENT
    Extending The TV Experience To Second Screens
    Walk into any living room in the U.S. today, and it's nearly impossible to see someone just focusing on a TV show. We've grown accustomed to multitasking - texting while watching, playing on an app or commenting in real-time on what we're watching on Twitter and Facebook - half-engaged with the content on the main screen. For entertainment marketers, this poses a challenge. How to engage viewers when their focus is only partially on the content the networks are producing?