• MARKETING: ENTERTAINMENT
    Need Vs. Want: Mobile Video Advertising Based On A State of Mind
    Mobile has reached mass market scale where now over 50% of the U.S. population is actively using a smartphone or tablet. Globally, 1 in 7 consumers has a mobile device and NPD Group recently reported that there are now over 500 million smartphones and tablets in the U.S. alone - representing more devices than people. Additionally, consumers are spending over two hours of time a day in mobile apps, on par with online usage, so in-app advertising has become a marketing channel you can't ignore. Innovation in mobile video ad tech provides marketers with a wealth of targeting options, enabling ...
  • MARKETING: ENTERTAINMENT
    50th Anniversary Looks Bright For Rudolph The Red-Nosed Reindeer
    Character Arts keeps the brand fresh and forward-thinking.
  • MARKETING: ENTERTAINMENT
    A Threequel Wolfpack?
    Each year I look forward to the first week in May. It marks the beginning of summer box office blockbusters. Secretly, I may even rank summer blockbuster season right up there as a fifth season. This season there are several movie franchises coming back for Xpeats; The Hangover III, Iron Man 3, Star Trek 2 and Fast and Furious is back for their sixth installment. What's the winning formula to a successful threequel or Xpeat?