• MARKETING: ENTERTAINMENT
    Your Marketing Spend May Require Readjustment
    Video is the buzz for marketers, with the next generation absolutely obsessed with YouTube, Facebook Live, Snapchat and everything else that's visual and in the moment. But most marketers are still running two steps behind, and with virtual reality and augmented reality on the horizon, those "couple of steps behind" are about to become a couple of miles.
  • MARKETING: ENTERTAINMENT
    A Happy Medium
    Teens' entertainment diet is eclectic, particularly compared to other generations when they were teens. Teenage Xers didn't have social media vying for their attention; they just wanted their MTV. As teenagers, Millennials were just being introduced to the concept of DVR and media on-demand, and only the youngest portion of that generation experienced any form of social media during their teen years.
  • MARKETING: ENTERTAINMENT
    What Brands Can Learn From Summer Blockbusters
    With summer around the corner, marketers are deep into their campaigns to promote their seasonal blockbusters. These films are the signature of summer with people turning out in droves to see their next installment of their favorite franchise and remakes of old films during the warm season. With an overwhelming amount of new movies releases, how can studios distinguish themselves when communicating with audiences?
  • MARKETING: ENTERTAINMENT
    It's A Mad, Mad Augmented Virtual World
    How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to mention my comfort level) put to the test for a new business proposal and quickly realized that I was in a new reality of my own.