When you think about live theater, what comes to mind for most people is Broadway and the soldout shows that grace its famous stages. Unfortunately, theater isn't always as high-profile as a Broadway show in the Big Apple. Many theaters painstakingly dedicate a lot of time and effort into getting people to buy tickets to first-run or lesser-known shows.

Marketing with the help of smart-and connected-bloggers.

The recent news that Blockbuster was finally shuttering it's remaining 300 stores across the U.S. was a stark reminder of Darwin's adapt-or-die evolutionary mantra. Blockbuster still has strong name recognition and the name alone is a global colloquial term in the entertainment space. Hopefully, Dish, Blockbuster's parent company understands that enough to roll it into new offerings.

Chances are that if you're in entertainment marketing, you've dabbled with sponsorships at least once. That concert series, the traveling event and product placements all fall in that bucket, but have you dipped your toe into social sponsorships?