• MARKETING: ENTERTAINMENT
    Fitting Brands Into The Electronic Dance Craze
    Daft Punk, the so-called "godfathers" of electronic dance music, released their latest album, "Random Access Memories," this summer, and the timing couldn't be more fitting. Electronic Dance Music, EDM for short, is on the rise among the millennial generation. According to a recent MTV survey, 62% of millennials listen to EDM and 89% agree that EDM is becoming more popular amongst their peers. The 2012 International Music Summer (IMS) Consumer Report ranks EDM as the fastest-growing mainstream genre in the United States.
  • MARKETING: ENTERTAINMENT
    The ABCs Of TCA
    Summertime, and the livin' is easy-unless you happen to be a TV critic or network TV publicist, that is! Every late July/early August, more than 200 TV critics from around the U.S. and Canada meet in Los Angeles for the TCA Press Tour, which features days of intense presentations by broadcast and cable TV network executives.
  • MARKETING: ENTERTAINMENT
    Video Killed The Radio Star
    Programmatic Video gains momentum - AOL buys Adap.tv, Tremor and Yume IPO
  • MARKETING: ENTERTAINMENT
    4 Ways To Double Down On Google+ This Fall
    While most entertainment brands have dipped their toes in the Google+ water, few have dived in headfirst. But what many of these brands might be missing is that unlike social networks that operate from a single site, Google+ is designed to integrate and enhance all of your Google experiences - from search and display to Maps and YouTube. This means that investing in Google+ activities can pay dividends across multiple marketing channels.