This week, Apple held a big event in San Francisco. They made several product announcements, ranging from introducing the iPhone 6s with a faster processor, a 12-megapixel camera that shoots 4K video, the iPad Pro with a whopping 12.9-inch screen and a stylus aptly called Apple Pencil. They also introduced a much-anticipated updated version of AppleTV. Usually, I would talk about the great new studio or network TV deals announced at the event. Not this time.

Once upon a time, fall meant an end to a long slog of summer reruns and the arrival of all-new Must See TV. While this has changed in recent years as cable networks and streaming providers release new shows year-round, fall is still when broadcast networks release their latest and greatest shows, showcasing the best of what they have to offer each year.

What five cinematic salesmen can teach PR students about pitching stories.