• MARKETING: ENTERTAINMENT
    Finding A Winning Combination
    This week, Apple held a big event in San Francisco. They made several product announcements, ranging from introducing the iPhone 6s with a faster processor, a 12-megapixel camera that shoots 4K video, the iPad Pro with a whopping 12.9-inch screen and a stylus aptly called Apple Pencil. They also introduced a much-anticipated updated version of AppleTV. Usually, I would talk about the great new studio or network TV deals announced at the event. Not this time.
  • MARKETING: ENTERTAINMENT
    Why Twitter Is So Important To Fall TV
    Once upon a time, fall meant an end to a long slog of summer reruns and the arrival of all-new Must See TV. While this has changed in recent years as cable networks and streaming providers release new shows year-round, fall is still when broadcast networks release their latest and greatest shows, showcasing the best of what they have to offer each year.
  • MARKETING: ENTERTAINMENT
    The Art Of The Pitch
    What five cinematic salesmen can teach PR students about pitching stories.