Mobile is officially growing up. Where mobile execs were once relegated to the clich of "trying to get a seat" at the brand marketing table, mobile is on track to eclipse broadcast radio and print in terms of ad budgets this year. Mobile platforms, technology providers and even internal brand evangelists have steadily staked their claim to that proverbial seat, but three trends in just the past six months have converged to give mobile a permanent place - if not an engraved placard - at the "grownups" marketing table. And with the fall season upon us, mobile content providers should …

Years ago, I represented something called "The Widescreen Film Festival" at the Carpenter Performing Arts Center in Long Beach, Calif. When the organizers approached me about handling the publicity, my first thought was, "Isn't this a little niche-oriented?" How many people could there possibly be who were eager to see films in 70mm? Could we really get celebrities and industry-ites to come speak on panels? Would the media have any interest in covering it? I was skeptical to say the least. And I was wrong.

With a headline like that, you may have thought I was going to be writing about Holiday 2014. I am not. Even I have trouble talking about the holidays this early. What I am talking about is the start of the Fall line-up on network TV. It is one of the last vestiges of the once-mighty audience dominance by the big three networks.

The last 10 years have seen a seismic shift in how we not only engage with each other, but how we engage with brands. Nearly every action, whether it be the click of the mouse or the minutest purchase, is captured, tabulated and tracked; much of this is then collected and deployed to determine the choices brands make in engaging their audiences.