• MARKETING: ENTERTAINMENT
    How Do Brands Define Success On Mobile Video?
    As the mobile ecosystem explodes, entertainment brands of all sizes are looking for ways to utilize the channel to deliver their messages and build demand. Mobile video is proving to be an extremely effective and valuable marketing channel for brands, and it is currently the fastest-growing ad format in all of mobile. When delivered with the right technology, with the right content, to the right audience, mobile video advertising can deliver impact even greater than television advertising.
  • MARKETING: ENTERTAINMENT
    Hitch Your Campaign To A Star
    Using celebrities to promote your brand
  • MARKETING: ENTERTAINMENT
    Sochi Olympics Gold Medal Winner: Content Marketing
    A few years back, when I was running digital marketing at a national food production and distribution company, part of the engagement strategy I created was around using images of our products as a way to drive engagement with consumers on our brand sites, Facebook, Twitter and beyond. I explained to our brand teams that images are very easy to share, and the speed at which they are shared can be explosive, like an atomic chain reaction. Our strategy worked. It worked really well.
  • MARKETING: ENTERTAINMENT
    Telling Effective Brand Stories Can't Be Done In One Sitting
    While you may have crafted the perfect communication platform and a brilliant portfolio of content marketing assets, telling your brand story can't be done all at once. Effective brand storytelling means using various types of content to craft multi-stage engagement with your consumers. Here are some successful strategies for leveraging episodic content marketing to drive business results.