• MARKETING: ENTERTAINMENT
    Hollywood Can Find A New Golden Age By Promising An Escape To Moviegoers
    For decades, Hollywood movies dominated our lives. The movies were our weekend past-time, the place of our first date, and our retreat during the hot summer months. Today, if you asked the average American when the last time they went to the movies, they would likely have to think really hard. Hollywood has failed to keep moviegoers engaged, and it needs to ask itself why ticket sales have dropped over 18% since 2002 (Nash Information Services, 2013). The details can be debated - but, ultimately, it comes down to technology, easy access to content (free, paid and pirated downloads and ...
  • MARKETING: ENTERTAINMENT
    Go For The (DVD) Burn: Fitness Videos Are The New Entertainment
    The day I found out I was pregnant, I started collecting Disney films on VHS. That went on for years, even into the DVD era, until of course my son became too old to care about them. Doesn't everyone have a collection like this? But those days are pretty much over. In fact, according to a Los Angeles Times story last year, "Rapid declines in [DVD sales] over the last seven years have led studios to lay off thousands of employees, slash deals with producers and make fewer films."
  • MARKETING: ENTERTAINMENT
    CES Observations And Some Picks For 2014
    As always, there is a cacophony of tweets and updates storming the social network pathways, ranging from pictures of the insanely long cab lines, opinions on has the best party, who is the best party crasher - this year that award goes to T-Mobile's CEO John Legere for his stunt at AT&T's bash and, finally, who is doing something truly innovative, disruptive and what the trends are for the future. Here are some of my observations and my picks for CES 2014.
  • MARKETING: ENTERTAINMENT
    Social Brand Wins In 2013
    Staying relevant across social media is a must for brands of all shapes and sizes. But exactly how brands activate communities can vary greatly based on audience demographics, needs and interests, as well as business goals. While no one approach will fit for all, there is one trend on the rise across social strategies winning the hearts and mindshare of consumers: being entertained.