• MARKETING: ENTERTAINMENT
    When Bad PR Happens To Famous People
    Test your crisis-PR savvy in these multiple-choice hypotheticals.
  • MARKETING: ENTERTAINMENT
    How Video Affects Mobile Ranking, And Why You Need To Care
    You won't get anyone to tune into a show or buy a movie ticket if a trailer or other video content isn't the main event of your marketing campaign. But if your video landing page isn't optimized for mobile, your entire campaign is over before the curtain even goes up.
  • MARKETING: ENTERTAINMENT
    Use More Than Twitter Volumes To Understand A Show's Success
    Twitter is the perfect data source to help entertainment marketers and show runners understand what audiences think about TV shows, especially brand new series. We looked at a few of the new fall TV shows to see what's working, what isn't, and what entertainment brands can learn from these examples.
  • MARKETING: ENTERTAINMENT
    The New Omnichannel Experience Includes Television
    With the bold statement "The Future of TV is Apps" proudly displayed on a screen behind Tim Cook, Apple recently announced they're bringing the App Store to Apple TV. As I've discussed in previous posts, Apple is profoundly changing the app landscape with this update-along with the landscape of advertising, gaming, and the family room. And things are happening quickly. After just one week on the market, the newest generation in Apple TV has pushed Apple to the top of the pack-they now own 31% of the streaming TV hardware market, leading competitors Roku and Amazon.
  • MARKETING: ENTERTAINMENT
    Lessons Learned: Wisdom From A College PR Class
    As I mentioned a few months ago in this space, I have been teaching a class in Entertainment PR this semester at California State University, Fullerton. My students have been lucky enough to hear from a number of stellar guest speakers over the past several weeks, including Yvonne Graham from Disney ABC Television Group, John Rozak of the Los Angeles Angels of Anaheim, Brad Jashinsky and Leidy Arevalo of Knott's Berry Farm, Vanessa Kromer from Nederlander Concerts and journalist Ray Richmond. While my guests individually shared valuable information specific to their very different areas of the entertainment PR field, they ...