Much of the growth in mobile video has been driven by the YouTube generation - some 40% of all YouTube's traffic comes from tablets and smartphones now - and that trend shows no signs of stopping. While that's great for YouTube, it's not so great for the marketers that desperately want to reach that audience, but are either unwilling or unable to take advantage of the myriad mobile video platforms that deliver said audience on a silver platter. To illustrate, many of the top-ranked apps in the Apple App/Google Play stores have the ability to deliver broader reach than a …

Everybody is talking about it. All the cool people are doing it. There have been hundreds of articles written about it. In fact, you may never want to hear about it again! Yes, of course, I'm speaking of social media.

While many marketers are focused on hot topics such as mobile and second-screen strategies to help bridge experiences for consumers and brands, one area of focus that continues to heat up is the TV device that is connected to the living room screens. And that battle has picked up speed in 2014.

Digital advertising gives brand marketers the ability to orchestrate campaigns with remarkable scale, to reach specifically targeted audiences with a precision that could only be dreamt of in traditional media. By now, this much is a given. But by and large, the capacity to create and deliver deep brand experiences on the web remains dreadfully underutilized.