• MARKETING: ENTERTAINMENT
    ... And Don't Call Me Baby: Marketing To Today's Women
    She's held slumber/book parties in Nordstrom stores around the country for the KN Karen Neuburger pajama brand; wrapped Shuttle by United airplanes in giant red bows for the holidays; and featured Ivory baby finalists in old-fashioned bath tubs on "Good Morning America." She's led the PR campaigns for some of the biggest brands in the world including Procter & Gamble, Four Seasons Hotels and Resorts, and Disney Interactive. And she's reached millions of women with key message points in the process. Now she's helping other marketers learn how to reach women without, well, missing the point.