• MARKETING: ENTERTAINMENT
    Why Entertainment Marketers Have An Advantage With Experience Marketing
    There are two things every brand has to do to stay ahead in the age of audience-centric marketing: 1. Create experiences for consumers, 2. Make sure they're ones people actually want to share.
  • MARKETING: ENTERTAINMENT
    Podcasting? Why Now?
    Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
  • MARKETING: ENTERTAINMENT
    A Step-by-Step Guide To Product Marketing Like Beyonce
    Beyonce may be one of the greatest icons of our time, but she's done more than create phenomenal music. She's all but disrupted the traditional album release cycle.
  • MARKETING: ENTERTAINMENT
    Marvel - A Marketing Civil War Or A Revolution?
    Last weekend, I was among the throngs of people that went to see "Captain America: Civil War," the latest installment from Marvel (Disney). As usual, the movie was packed with great visual effects, a decent story line and, of course, a great set-up for the next installment that will assuredly come out in the next 12-18 months.
  • MARKETING: ENTERTAINMENT
    The Tweets Heard Round The World
    "Everyone has made mistakes. I just make them in public."