There are two things every brand has to do to stay ahead in the age of audience-centric marketing: 1. Create experiences for consumers, 2. Make sure they're ones people actually want to share.

Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

Beyonce may be one of the greatest icons of our time, but she's done more than create phenomenal music. She's all but disrupted the traditional album release cycle.

Last weekend, I was among the throngs of people that went to see "Captain America: Civil War," the latest installment from Marvel (Disney). As usual, the movie was packed with great visual effects, a decent story line and, of course, a great set-up for the next installment that will assuredly come out in the next 12-18 months.

"Everyone has made mistakes. I just make them in public."