• MARKETING: ENTERTAINMENT
    'Aquarius' Points to New Age of Television Marketing
    Something rather profound happened at NBC this summer, and advertisers would do well to pay attention. The network made broadcast TV history in May when it debuted the critically acclaimed crime-drama "Aquarius" and immediately made all 12 episodes available for online streaming.
  • MARKETING: ENTERTAINMENT
    ESports - Rated 'E' For Everyone
    The term "eSports" - like the terms "millennial," "live-tweet," or "binge-watch" before it - is one whose usage no longer requires a definition. This isn't another article that implies that you need to have eSports defined in layman's terms for you before you continue reading. This is the article that knows that you, like millions of other Americans, already know about eSports.
  • MARKETING: ENTERTAINMENT
    Harnessing The Power Of TV Fandoms To Create A Hit Show
    In this age of cultural obsession, entertainment marketers are in a rare, enviable position. They operate in a vertical where genuinely passionate television fandoms form unbelievably quickly, sometimes in a matter of weeks. By understanding the TV fandom phenomenon, the importance of investing in this group, and how doing so can empower fans to feel like part of something bigger, marketers can drive evangelism, and ultimately tune-in.
  • MARKETING: ENTERTAINMENT
    Apple Music - Is 11 Million Bragging Rights?
    Apple Music debuted a little over a month ago as the newest cool kid on the music block. Just one month later, Apple announced the service had scooped up 11 million trial members.
  • MARKETING: ENTERTAINMENT
    How Secondary Audiences Are A Summer Blockbuster's Secret Weapon
    It's no secret that most summer blockbusters already have built-in audiences that virtually guarantee box office success. Studios wouldn't green-light a budget upwards of $150 million otherwise.
  • MARKETING: ENTERTAINMENT
    A Real Education: Teaching Students The True Lessons Of PR
    This month, I will head back to school to teach a course on entertainment PR at California State University, Fullerton (CSUF), a class I've taught off and on for 20 years. I'm looking forward to being back on a college campus; I enjoy the positive energy surrounding a place for higher learning.