• MARKETING: ENTERTAINMENT
    The Art of Marketing Snark and How to Keep it Entertaining
    Snark and the Internet were made for each other. With the rise of social media and digital culture, snark has really evolved into an art form. And a niche industry that can be hard to market to the masses.
  • MARKETING: ENTERTAINMENT
    Summer Plans? Beach, Road Trips And Mobile Binge Viewing
    There's a billion-dollar opportunity in the palm of your hand: the marriage of addressable TV content and mobile binge viewing. We've all seen or heard about the latest "Internet Trends" report from Mary Meeker, calling out yet again the disparity between mobile time spent and ad/marketing dollars invested. But it feels like we have this conversation every year. How many more seasons will pass before content producers and brands catch up to the opportunity? Mobile consumption isn't about to slow down.
  • MARKETING: ENTERTAINMENT
    What Was Old Is New Again: Pokemon Is Back
    I never played Pokemon when I was young and never really understood what the craze was about. And while I'm not among the millions in the United States who have downloaded the Pokemon Go app, I love what Pokemon Go represents for the brand and enthusiasts. What started as a simple game from Nintendo over 20 years ago and gained a lot of followers among kids and tweens worldwide has now revived the brand with a location-based, augmented reality app. And unless you live under a rock, you will have no doubt seen the news across nearly every media outlet. ...
  • MARKETING: ENTERTAINMENT
    Learning While Lounging: Six Great Beach Reads About PR And The Media
    Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem-how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore? I have the perfect solution: Six books that are great page-turners, while offering real insights into PR, marketing, and the media-even if sometimes by negative example! Leave the how-to manuals and motivational pamphlets for September; right now, we're going to breeze through novels and memoirs (and just happen to pick up a few pointers ...