Unsuspecting Angelinos awoke New Year's Day to find their iconic "Hollywood" sign altered to read "Hollyweed." Amidst the coverage, an astute few noted the exact same stunt had been pulled on Jan. 1, 1976. In Hollywood these days, it seems, even the pranks are reboots.

There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl frenzy that is now upon us. This is NOT one of those posts.

I just returned from CES and it is abundantly clear that audio is well on its way to becoming center stage for marketers. Music and podcasts are cornerstones to smartphone usage, for some users, it is up to 80% of their weekly activity, and if last week's showing in Vegas is any indication, audio will be a key delivery vehicle in our homes, cars, stores, and other places people move through throughout the day.

I vividly remember the scene in Star Trek IV, The Voyage Home, when Scotty sits down at the computer and says in his thick Scottish accent "Computer, Computer," gets no response and then tries speaking into the mouse, again with no success. He finally resorts to using the keyboard and remarks how quaint it is to use the keyboard. While I laughed at the scene, I knew that one day in my lifetime we would be giving verbal instructions to computers and other devices.

Every year we try to anticipate what new ideas will have cultural impact that entertainment brands and brands in all categories can leverage. We believe that brands and their agency partners must "Move at the Speed of Culture," with speed driving the urgency to act today.

Happy New Year, everyone! If it's the beginning of January, it must be time to make my New Year's business resolutions. This year, I wanted some expert advice in creating a list that would make my agency and my work more meaningful and effective for my clients.