You aren't supposed to mix business with pleasure - or any emotion, for that matter, since things can get messy. Sometimes that's true, but, overall, emotion has earned a bad reputation, when really it's at the heart of marketing.

2016 has been a pivotal year so far for marketers who want to align themselves with live TV viewing. We've had the usual ratings monsters like The Oscars and Super Bowl 50, but also some slightly less expected moments like Grease: Live! and the finale of American Idol. With the TV Upfronts and the Digital NewFronts coming up, I thought I'd share a few learnings around how marketers can best capitalize on much-anticipated live TV events.

Remember that scene in When Harry met Sally when Harry and Sally are watching Casablanca from bed in their respective apartments? They were co-viewing and on the phone and discussing the scene. Co-viewing movies has come a long way since then!

Do celebrity endorsements help presidential candidates?

Waiting in line for anything today has its benefits - for most it's a head down opportunity to catch something new on Instagram, Snapchat or a Facebook feed. Digital video content - mobile in particular - is having its moment. And I believe it will last for a long time to come.